TL; DR [Full read: ~8 minutes] There is no one size fits all when it comes to SEO competitor analysis, and there is no magic ‘checklist’ or ‘export-a-bunch-of-data-and-put-it-in-this-template’ setting. There are however many different areas to think about that each warrant their own full investigation. Here are a few examples:
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As technology advances, it creates opportunities for new methodologies and innovations. At the moment, the rising functionality and increased accessibility of CDN technology is, in my opinion, leading to a new era in SEO, SEO on the edge — or, Edge SEO.
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This article represents a write-up of our technical research paper, which won the TechSEO Boost 2018 Call For Research competition, alongside entries from 2018 Drum USA Search Personality of the Year Eric Enge, and French software company OVH.
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Christmas is approaching which, for PPC marketers, means a busy period with a lot of changes happening to accounts while we’re trying to enjoy the festive time — but it doesn’t have to be this way. With some careful analysis and planning, as well as making use of the automated rules in Google Ads, we […]
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SALT.agency is proud to announce that it has won TechSEO Boost’s 2018 research award.
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Google initially rolled out its Voice Search feature back in 2012, but in those early days, it was viewed by many as a ‘fad’ that was doomed to failure (like many other Google products that come and go).
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In the second week of November, Google significantly updated its search results containing accommodation results in Google Maps. Although Google Maps had started to show places you could book by showing prices above the business listings previously, it has now gone one step further by adding new considerations and information into this section.
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Generally speaking, search agencies are hired to help businesses become as visible as possible to search engines. Despite this, there are a few very good reasons why a business might want to restrict certain pages from being discovered.
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Recent revelations have shown that the United States Government is looking into regulating Google search results in response to publicly tweeted claims from Donald Trump.
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After removing the PDF from public download, Google has now published a revised version of the 164 page guidelines designed to help their team of search quality raters evaluate online content.
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At the beginning of the year Google announced that it was going to start using page speed as a ranking factor for mobile searches (previously, page speed was only a ranking factor for desktop searches).
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On June 25, writing in the Google Webmaster Central Blog, Search Console Engineers announced a brand-new URL inspection tool that has been added to the new Search Console.
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