Google launches URL inspection tool
On June 25, writing in the Google Webmaster Central Blog, Search Console Engineers announced a brand-new URL inspection tool that has been added to the new Search Console.
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The Blog
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JavaScript for the modern web and good user experience
TLDR JavaScript helps us enhance user experience. JavaScript runs on user devices — but we shouldn’t abuse their power. Ship only necessary JavaScript and as little as possible. SEO & JavaScript boils down to prerendering, and then you are left with HTML. A user should be able to interact with UI when they see it, so […]
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A guide to planning downtime for your website
This guide is to help those who want to make sure their website downtime does not impact on their organic search performance.
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Live blog from Internet Summit 2018
SALT.agency is proud to be attending the Internet Summit 2018, taking place on Thursday 14 June. Throughout the day we’ll be providing live commentary from some of the talks and discussions that we’ll be attending.
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How to do guest blogging well in 2018
A video by Matt Cutts in 2014 seemingly suggesting guest blogging was dead caused a bit of a stir in SEO and offsite communities, as did more recent statements from Google echoing the same sentiment. However, context is key, and all of these warnings were aimed at guest blogging done badly. By badly I mean […]
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React SEO, Universal JavaScript – Part 1
TL;DR Websites that are built using React.JS are perfectly SEO-friendly when built correctly. If you are going to build a website that renders the front-end using React.JS, then make sure you render the first version before serving it to the search engines. It is no news to anyone that old browsers which can’t render the […]
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How long does it take Google to see changes to my website?
TL;DR: It can take up to several months for Google to see changes to your website. Core algorithm updates happen all the time; be aware of them. A general reminder that SEO takes time and patience. Reminder! SEO does not yield instant results This is widespread knowledge within the industry, and something that is taught […]
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Why page speed matters and how to improve it on your site
In March 2017 Google announced that page speed is included as a ranking factor in its mobile-first index. For a long time Google warned that mobile sites are going to take greater priority over desktop sites, and in March, it stated explicitly that it was rolling out mobile-first indexing. In the post on the Webmaster […]
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How HTTPS works (& does it affect SEO?)
For a number of years Google has strongly advocated moving sites to HTTPS as a form of basic security, and with Chrome 70 rolling out later this year (which will mark HTTP sites as not secure), the search engine is forcing the hands of Webmasters even further. HTTPS doesn’t necessarily mean that you have a secure website however, […]
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Why relevant content still matters
Google confirmed suspicions last Friday that a broad core algorithm update took place on 16 April, much like the one experienced in March. Speaking on Twitter, the Google SearchLiasion, said: “On Monday, we released a broad core algorithm update, as we routinely do throughout the year.” As a result, some sites will have seen fluctuations […]
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Bing makes improvements for maps-related searches in UK
Microsoft announced that it is unrolling a series of improvements for map-related searches in the UK. Although not exactly ground-breaking, as the features have been featured in Google Maps for a number of years, Bing users will be glad to know that they can now take advantage of the new additions. Possibly the most useful feature for users, […]
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Breaking down leads by location
Knowing the physical location of where your website’s leads are coming from is useful knowledge to have, and there are many ways to find this out, just as there are equally many ways you can interpret the data. In this article I will cover a few ways you can gather location data and display it […]
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