The Blog

Dan Taylor November 5, 2024

How AI Overviews Are Affecting Black Friday & Cyber Monday Searches

AI Overviews bring both opportunities and challenges for eCommerce businesses. As search trends shift, the growing role of AI-generated content in shaping user experiences around gift-related queries has sparked intriguing insights. Our analysis of AI Overviews for gift-centric search terms reveals surprising patterns in source selection, ranking distribution, and content freshness. Additionally, while most content […]
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SEO eCommerce
Dan Taylor November 5, 2024

SEO’s Role In The AI Marketing Era

In February 2024, Gartner published data suggesting that by 2026, Search Engine volume will decline by 25%. I’ve held off mentioning this statistic in any articles or expressing a viewpoint on it, becuse I’ve been cautious about over-investing in predictions since ComScore published the “50% of all searches will be voice by 2020”. Back in […]
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SEO
Peter Mindenhall October 2, 2024

Understanding the srsltid Parameter: Disruptions in Search and Tracking

Sites taking advantage of Google Merchant Center (GMC) to promote products have recently noticed odd changes concerning the srsltid parameter appearing in reporting data. These changes have been noticed when comparing Google Analytics 4 (GA4) session data with Google Search Console (GSC) click data. Subsequently, traffic has been incorrectly attributed in analytics, leading to misleading […]
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Google
Alireza Esmikhani July 15, 2024

Analysing website traffic based on days of the week with Python

If you hope to understand traffic patterns and its fluctuations, a thorough analysis is crucial. Unfortunately, a limitation of tools like Google Search Console (GSC) is that you can’t analyse traffic based on a specific day of the week. Sites can identify a trend in their traffic based on each day of the week but […]
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Technical SEO
Mariah Feria June 14, 2024

What is SaaS content writing?

Content writing has become a powerful driver for SaaS companies, and it’s no surprise why. When done right, it can massively impact SaaS business success, with some reporting 30% higher growth rates than those not using content marketing. From crafting compelling blog posts to producing data-backed reports, SaaS content writers are one of the best […]
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Content
Dan Taylor May 15, 2024

Google launches AI Overviews, among other AI-powered search tools

Google’s 2024 IO conference has been one of the most eagerly anticipated events in recent years. And now it’s official: we’re now in the Gemini Era. The conference fulfilled many predictions by launching Search Generative Experience (SGE) to the public. Additionally, it introduced several other AI-powered tools poised to transform how users find information and […]
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SEO
Dan Taylor May 9, 2024

Does generative AI deliver value to travel itinerary searches?

A year ago, ChatGPT disrupted our lives and processes. With it, countless AI tools quickly followed suit and became more accessible to the general public. Search engines are now beginning to introduce a plethora of AI-powered search tools. As businesses, we need to be prepared for how users will adopt these new technologies and how […]
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SEO
Thierry Ngutegure April 10, 2024

Protein Works partners with SALT.agency

Protein Works, an innovation-led nutrition and functional foods brand, is pleased to announce a strategic partnership with SALT.agency, a world-renowned SEO agency. The move signals a significant step in Protein Works’ ambitious growth plans to expand its marketing and product strategy through a focused analytics and SEO strategy, with a keen eye on leveraging AI […]
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News
Breton Towler March 14, 2024

Third-party cookies are crumbling: What’s happening?

Google Chrome will join Firefox and Safari in phasing out third-party cookies, eventually reaching 100% of users globally by Q3 in 2024. The browser has already started making headway, with third-party cookie access restricted for a randomly selected 1% of users as of 4 January 2024. Based on data from Statista, this will apply to […]
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Data
Scarlett Pirie February 26, 2024

How Zapier quadrupled their organic traffic in 3 years

Driving organic traffic in the SaaS space can be a challenge for many businesses, especially considering the ever-growing nature of the industry and the high level of competition. In such a saturated market, businesses must trial more creative avenues for marketing outside of the norm. This is particularly important in the SEO game, which Zapier […]
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SEO
Lucy Fletcher February 23, 2024

Using long-tail keywords to improve your B2B marketing

Long-tail keywords — often overlooked in favour of their broader counterparts — are the unsung heroes of B2B marketing strategies. These comprehensive, more specific phrases typically have lower search volumes but possess a hidden power: precision. They align seamlessly with the intricate needs and nuanced queries of B2B audiences, making them potent in targeting the […]
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Content
Mariah Feria February 16, 2024

How to write technical content for SaaS products

We’ve all heard the advice to “write like you’re talking to a friend,” but does that apply when creating technical content for SaaS products? Chatting to our mates about A/B testing or development frameworks isn’t common, meaning technical content marketing requires a slightly different approach. It has to be intriguing for the average reader while […]
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Content