The creation of bottom-of-the-funnel (BOFU) content is vital to any funnel content marketing strategy for closing sales and boosting conversion rates. As prospects navigate the bottom of your marketing funnel, they are likely exploring the final stages of your competitors’ funnels, too. Your BOFU content must address lingering concerns and instil confidence in your brand […]
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If you have ever implemented structured data on your website, you’ll likely have encountered structured data errors in Google Search Console. When used correctly, structured data can be a powerful tool for showing enhanced results on Google Search results pages, which can increase site traffic and click-through rates. However, implementing structured data comes with its […]
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When setting goals for SEO content, a lot of them can be generalised and sometimes outside our control, so we can’t always guarantee results. However, it helps to set specific and measurable objectives that can be achieved over a specific period. Setting SEO goals is significant for your content plan, as they bring clarity to […]
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With just one word separating the terms “technical writing” and “technical content writing”, you can be forgiven for believing they are the same. However, if we take a closer look, the aims and responsibilities of a technical writer are different to those of a technical content writer, as are the reader’s expectations of them. The […]
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Structured data is a way of providing information to search engines about the content of your pages to improve their understanding of what the content is about. There are three methods of implementing structured data: JSON-LD – the recommended method by Google A JavaScript code embedded in <script> tag in the <head> and/or the <body> […]
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According to research, two-thirds of consumers are likely to pay more for a sustainable product. Integrating and communicating the brand values of sustainability is integral to eCommerce strategy — but how can you achieve this without greenwashing? It might be appealing for companies to dump a bunch of ‘green’ terms into their pages and hope […]
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A website migration can be a stressful and time-consuming project for businesses. If you’ve been unable to steer clear of common SEO mistakes during migration, such as improperly configured redirects and not protecting your external links, your online performance can quickly plummet. It can also result in a loss of conversions, revenue, and traffic. The […]
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The below article has been jointly written by SALT’s Head of Data & Insights, Thierry Ngutegure, and Head of Technical SEO, Dan Taylor. The travel and tourism sector is on the brink of a significant transformation with the emergence of AI. AI technology streamlines booking, offers personalised recommendations, and creates immersive experiences. In addition, AI’s […]
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Earlier this month at Google I/O, the search unveiled its next evolution in delivering organic results — Search Generative Experience. We recently posted our initial thoughts on SGE on our blog. In this post (one of a series we’ve put together), we will assess this new search engine results page further. SGE is essentially Google […]
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An equine business is a business dedicated to selling products needed by horse riders and professional equestrians, such as clothing and accessories. Before starting a successful equine business, you must consider everything from your brand identity to your SEO strategy. SEO is vital to running a successful equine business and can boost your visibility to […]
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Google is the world’s leading search engine. However, in the US and Europe, Amazon’s alternative can affect its eCommerce-related queries. The two companies are battling against each other in a war to secure the best engineers. To improve its eCommerce-related queries experience, Google recently added a shoppable filter on the left-hand side of its SERP. […]
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Flying Tiger is a popular variety retailer chain that originated in Denmark. The brand has more than 900 physical stores across Europe, with its largest markets in Denmark, Spain, Italy, and the UK. It boasts a wide selection of products, including homeware, arts and crafts, and stationary. All Flying Tiger stores follow a specific layout […]
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