An Objective Look At Google News: Is It Really Biased?
Recent revelations have shown that the United States Government is looking into regulating Google search results in response to publicly tweeted claims from Donald Trump.
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SEO
As we all know, the world of SEO travels at a million miles per second, which is why we like to keep up to date with the very latest SEO news and analysis. Including reviews and guides on the latest technologies and tools, as well as tips on SEO best practice, find out everything you need to know from one of the most prominent UK SEO agencies, here.
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Google publishes a revised search quality rating guidelines
After removing the PDF from public download, Google has now published a revised version of the 164 page guidelines designed to help their team of search quality raters evaluate online content.
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What you need to know about Google’s Speed Update
At the beginning of the year Google announced that it was going to start using page speed as a ranking factor for mobile searches (previously, page speed was only a ranking factor for desktop searches).
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Google launches URL inspection tool
On June 25, writing in the Google Webmaster Central Blog, Search Console Engineers announced a brand-new URL inspection tool that has been added to the new Search Console.
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How long does it take Google to see changes to my website?
TL;DR: It can take up to several months for Google to see changes to your website. Core algorithm updates happen all the time; be aware of them. A general reminder that SEO takes time and patience. Reminder! SEO does not yield instant results This is widespread knowledge within the industry, and something that is taught […]
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Why page speed matters and how to improve it on your site
In March 2017 Google announced that page speed is included as a ranking factor in its mobile-first index. For a long time Google warned that mobile sites are going to take greater priority over desktop sites, and in March, it stated explicitly that it was rolling out mobile-first indexing. In the post on the Webmaster […]
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How HTTPS works (& does it affect SEO?)
For a number of years Google has strongly advocated moving sites to HTTPS as a form of basic security, and with Chrome 70 rolling out later this year (which will mark HTTP sites as not secure), the search engine is forcing the hands of Webmasters even further. HTTPS doesn’t necessarily mean that you have a secure website however, […]
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Can voice search turn search engines into mind readers?
Not so long ago, watching someone shout an order into a phone was a novel and somewhat bizarre concept, but over the years, this has slowly become the norm. And this is exactly what the big players in voice search hoped for, as Apple, Google, and Microsoft have deployed voice search assistants around the globe, and […]
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The mobile-first index is finally here
The mobile-first index is without doubt one of the greatest shifts in Google in recent history, and probably one of the largest we’re likely to see for some time. Technically this isn’t a separate to the incumbent index, but is a fundamental shift in how content and URLs are crawled, weighted, and ranked. Today we’re […]
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What you need to think about for Google’s mobile-first index: updated
Edit 26/03/2018: Just four days after publishing this blog, Google officially announced that it is to begin rolling out mobile-first indexing. Read about what the developers said, here. It’s no secret that Google has been encouraging a mobile mindset over the past few years, and has offered small ranking rewards for those that adhere. More recently, […]
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Why retailers should take digital transformation seriously
In a recent study by Oxford Economics, it was revealed that only 3 per cent of retailers have completed digital transformation projects. This is despite 93 per cent of online shoppers making purchases at stores based in the UK in 2017. What’s more, out of those that have started investing in digital transformation, 22 per […]
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Advanced HREFLANG: Multilingual SEO for locales and regions in a single country
Often, when people talk about international SEO, they focus on expanding into new markets, countries and languages to increase their market share. However, there can also be great gains in optimising for another language within your own country. Even then, it’s not always so straight forward, as there are regional differences and dialects to take […]
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