Offsite SEO

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On June 25, writing in the Google Webmaster Central Blog, Search Console Engineers announced a brand-new URL inspection tool that has been added to the new Search Console.

Webmasters have been requesting more information on how Google Search sees a specific URL and this query has now been answered.

The tool provides detailed information on a number of areas including crawling, indexing, and information processing.

To use it, all webmasters have to do is enter a URL and they can learn the last crawl date and status, alongside any errors and the canonical URL for that page.

What’s more, if the page has been indexed successfully, webmasters can view information about any enhancements that the search engine found on the page, such as a linked AMP version or rich results.

If for some reason the page hasn’t been indexed, the tool will show you why and the new report also includes information regarding noindex robots meta tags, as well as Google’s canonical URL for the page.

The issue report will also show all other pages that are affected by the same issue to help webmasters fix common issues.

It’s important to remember that the reports do not involve live tests, as according to Search Console Help: “This tool describes the most recently indexed version of a page, not the live version on the web.”

In order to test the current version of the page as Google would see it, you would have to use the Fetch as Google tool, which you can also use to request a recrawl of a particular URL.

As well as the URL inspection tool, a number of other features and reports have recently launched in the new Search Console.

Probably the most important feature is the fact that the Search Analytics API now returns 16 months of data.

The Recipe report will also help webmasters resolve structured data issues that could affect rich results.

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