Two years ago I wrote an article called ‘How to deal with huge amounts of redirects in an SEO migration’, and with this we created a bulk redirect generator tool. The original article was mainly based around the logic of a migration and it was more of manual ‘hands on’ approach, discussing things such as […]
Read more
It stands to reason that page speed is an important element in good website design. Pages that load faster become interactive faster, and that means your visitors face less of a delay in becoming paying customers.Slower loading pages suffer higher abandonment and bounce rates, as some visitors will simply give up if the page doesn’t […]
Read more
Before we tackle the relationship between PPC and SEO, let’s introduce both concepts. Search Engine Optimisation (SEO) encompasses the technologies, techniques, processes and tactics used to achieve the highest organic rankings in search engine results pages (SERPs) — leading to increased chances of higher website traffic and business success. PPC stands for Pay Per Click, […]
Read more
The concept of entities has gained recent prominence within SEO, as Google’s algorithms and information retrieval systems have indicated a greater significance and weighting to them.
Read more
Across the internet you are likely to find a smattering of articles and discussions about why Cloudflare and other such Content Delivery Networks (CDNs) aren’t beneficial for SEO. The likelihood however, is that those articles are written by people whose services aren’t set up properly, as mentioned by John Mueller — Google’s Webmaster Trends Analyst. […]
Read more
Great content is what draws visitors in to your website and hopefully keeps them there. However, it can be all too easy to get carried away with trying to please search engines when writing this content. So, should your copy be written for the reader or should it be primarily drafted with search engines in […]
Read more
Around the time of the deindexing bug earlier this month, a large number of websites saw their homepages (among other prominent traffic driving pages) seemingly disappear from Google’s index without warning or explanation. Before long of course, webmasters started to notice another trend, that the cache dates of websites within Google’s public cache had seemingly […]
Read more
There are 130 trillion pages held within Google’s index, which means that when someone performs a search, an enormous bank of information must be analysed in order to deliver the most relevant results to the user. When new content is created however, it won’t appear in the search results straight away, as Google needs to […]
Read more
Meta descriptions are sometimes overlooked or deemed unimportant because they aren’t used by Google to determine rankings — however, they are often the first thing that a potential customer will see of your business online, and they do influence your click-through rate. With that in mind, they are therefore an important aspect of your on-page […]
Read more
Your work life and home life should not be mutually exclusive, however, they are all too often seen as such — after all, it’s no secret that, in some sectors, leaving work on time to get a glimpse of your kids’ faces before bedtime is frowned upon.
Read more
Although Voice search is a feature that we’re seeing more and more today, it was once considered by experts to be a passing novelty, which is an unfortunate fate assigned to many Google products. Within a relatively short period of time however, it goes without saying that Voice Search has made its stance as a […]
Read more
Last year witnessed several key updates to Google’s algorithms, which included the mobile first index roll out, the mobile speed update and the Chrome security update. As part of the role of a technical SEO, it’s important to identify when these updates occur, and to find the best course of action to keep our sites […]
Read more