Featured snippets and their predecessors have been around for years, but they still present plenty of opportunities for increasing traditional search traffic and capitalising on the future of voice search. In this article, we are going to investigate the following featured snippet questions: How to improve on position one. What are featured snippets? What types […]
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Otherwise known as guided navigation, faceted navigation uses product metadata that users can then utilise to refine search queries and category listings. Most enterprise sites use types of faceted navigation so that users can quickly navigate the site for the products that they desire. Although this is indeed very wholesome for users, faceted navigation can […]
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Being able to quickly check the search results of a query can be done several ways. If you’re in a spot, however, and your Wifi/hotspot connection is very poor and you need to quickly check what ranks on page one for a specific query, being able to check ad hoc queries via Python can be […]
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The days when you could get away with a 300-word blog post are long gone — in fact, research shows that most shared articles are 3k-10k words long. Don’t let this put you off though — this seven step comprehensive approach to content crafting will guide you through the process of creating more effective and […]
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Over the past few months, the general understanding of Python within the SEO community has become more widespread thanks to its ability to automate both monotonous and labour intensive SEO tasks.
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When you post on your company’s Instagram account, I guarantee that the most important thing to you is how many ‘likes’ your post is getting. Do you judge that post on how many ‘likes’ it receives? Probably so. Do you feel that a post with fewer ‘likes’ is a failure? Possibly. Some Instagrammers — businesses […]
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For many businesses, technical SEO is still quite a new concept, and one that might not be properly understood. No matter what kind of business you run, however, the likelihood is that you want new customers to be able to find you on the internet; which is what technical SEO can give you. In this […]
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Competition across ecommerce can be incredibly fierce, which means that businesses need to be backed only by the best and most dynamic platforms. Many stores, however, are operating on outdated and less competitive platforms, which can seriously inhibit a site’s organic search performance. How to know when to change platforms It’s great when a business […]
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In this post I will explain why it is important that both site owners and SEOs have an understanding of a website’s local search performance. I shall also offer an insight into why you should be tracking both Google My Business and Bing Places for Business. Understanding Google My Business and Bing Places for Business […]
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Two years ago I wrote an article called ‘How to deal with huge amounts of redirects in an SEO migration’, and with this we created a bulk redirect generator tool. The original article was mainly based around the logic of a migration and it was more of manual ‘hands on’ approach, discussing things such as […]
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It stands to reason that page speed is an important element in good website design. Pages that load faster become interactive faster, and that means your visitors face less of a delay in becoming paying customers.Slower loading pages suffer higher abandonment and bounce rates, as some visitors will simply give up if the page doesn’t […]
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Before we tackle the relationship between PPC and SEO, let’s introduce both concepts. Search Engine Optimisation (SEO) encompasses the technologies, techniques, processes and tactics used to achieve the highest organic rankings in search engine results pages (SERPs) — leading to increased chances of higher website traffic and business success. PPC stands for Pay Per Click, […]
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