The fashion industry is a multi-billion-dollar global sector devoted to selling clothes and accessories. Although there is a difference between haute couture and mass-produced apparel, from an SEO perspective, fashion eCommerce stores operate in largely the same manner, regardless of production volume or the price tag. The challenge lies in the fact that search engine […]
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Authorship in Google is not a new concept and the concept has evolved over the years. When it comes to talking about E-A-T, we’d assume that the authority of the author has a part to play in this as a field expert is a more authoritative source than a random blogger. This is how we […]
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Today, I am starting a series on the SALT.agency blog entitled ‘SEO Questions’. This new series aims to provide answers to some of the most common SEO-related questions we hear. The straightforward answer to today’s question is that a website should have as many pages as necessary to be comprehensive and authoritative on a topic. […]
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With Christmas just a couple of months away, many businesses are planning dedicated promotions and sales events in an effort to maximise their revenues over the next quarter. Dedicated events such as Black Friday, Cyber Monday, and the Boxing Day sales are some of the busiest days for ecommerce, yet you can’t just turn up […]
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Website migrations are a naturally occurring and common event on the internet as companies upgrade (or change) their platforms, rebrand, or merge with others. This is why it’s important to have a defined, phased approach to website migrations, and using past experience (and learnings) to continuously improve and refine processes. Collectively at SALT.agency, we’ve handled […]
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Confusingly, 404 pages are treated with varying levels of importance across the SEO industry. Some reports and audits categorise them with high levels of severity, and others state that they should be fixed as soon as possible. However, 404s are a very natural part of the internet and can be very useful. TL;DR Do 404s […]
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Local SEO is the process of improving technical, content, and offsite factors with a focus on locality to improve rankings in specific areas. One thing that can be used to significantly help this is creating (or optimising) local landing pages. Local landing pages are simply (commercial) webpages with local intent. This means that the page […]
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When entering such a busy time, your website must perform to the best of its ability to cope with the additional user demand. As well as being optimised to provide the best user experiences, the site needs to be as competitive as possible against Google Shopping and major marketplaces such as Amazon and eBay. While […]
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What is E-A-T? E-A-T stands for Expertise, Authoritativeness and Trustworthiness. It is one of the most important factors considered by Google’s Quality Raters, as defined in the Quality Raters’ Guidelines. Google Quality Raters are people employed by Google to conduct manual searches and rate the results that are ranking for their queries. It’s important to […]
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The robots.txt file is commonplace in any standard technical SEO audit, and the robots.txt standard gives webmasters the ability to control which robots (user-agents) are able to crawl their websites, either in part or entirely. It’s a plain .txt file, which is most commonly found through the /robots.txt URI extension; e.g. salt.agency/robots.txt A robots.txt file […]
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For SMEs, it might feel impossible to be able to compete with big businesses and their large SEO budgets, but there is still room for opportunity in the playing field. While larger companies might be taking the highway, you can take the scenic route to success through strategic content. The Road to success The chances […]
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You’ve just discovered a new clothing brand through one of many digital channels. You click through to their website and really like what they’re selling. But hold on! You have questions. Where are they based? Do they deliver to the UK? Are they trustworthy? You’re on the fence and what you really need to know […]
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