Online fashion always has, and always will be, a rapidly changing industry. With new trends consistently emerging and having a broad and substantial audience to target, it can be challenging to keep on top of the game. Although it can be challenging to meet the needs of fashion customers, there are many opportunities available due […]
Read more
The second part of our Yandex Zen series focuses on the key differences and common themes between native advertising and Zen advertising, as well as the main components of a promotional article on Zen. What similarities are there between native advertising and advertising on Zen? Native advertising is a form of advertisement that blends in […]
Read more
Schema has long since been crawled by search engines and is now commonly viewed as a necessity for technical eCommerce SEO. Schema markup is pieces of code that assist search engines in understanding your website and can be big helpers in gaining featured snippets on Google SERPs. It is important to remember that schema will […]
Read more
Yandex Zen is a personalised recommendations service created by Yandex. It can serve as a great marketing tool for lead generation, brand awareness, and new demand creation for many businesses. The platform enables individual and corporate users to publish content (articles, videos, photos), and an algorithm recommends content to users based on their interests. If […]
Read more
This market analysis piece has been co-authored by Callum Corrigan, a self-confessed petrol head and Strategy Account Director at SALT, and Dan Taylor, Head of Research and Development. How people buy cars in the UK has changed a lot over the years, with customers taking parts of their journey online. Like any considered purchase, a […]
Read more
Every now and then, consultancy firms face challenges that are abnormal and create new solutions. We faced that last year, to classify over a quarter of a million articles with a very limited budget. Our target was that if we can classify over 80% of them automatically with a 90% accuracy, then we can do […]
Read more
Healthcare is the encompassing term that generally focuses on maintaining or improving your health. Because of this, it means that the term is quite broad, as it can include prevention, diagnostics, cure, or recovery of both physical and mental injury. This means that the number of business opportunities within the sector is massive. From an […]
Read more
If your Google Search Console and Analytics data show a large number of hits from one or more countries that you do not already target with your search engine optimisation campaigns, it might be time to consider investing in some international SEO.That doesn’t have to mean global SEO – even the biggest multinational brands don’t […]
Read more
TL;DR (Too long; didn’t read) Netlify is not WordPress or a CMS; it is a static hosting platform behind a powerful ADN If you are looking for Netlify CMS, that’s a totally different thing! It runs fast because everything is cached. It works with Headless CMSs and its own CMS. Edge SEO works like a […]
Read more
FMCGs are complex businesses. They produce a high volume of products for a range of different brands. As such, the launch of a new product passes through many internal functions; R&D, marketing supply chain, logistics, etc. On the face of it, it appears that these businesses are experts are rapidly developing and releasing new products […]
Read more
SALT.agency has unveiled its new international headquarters, located in Horsforth, West Yorkshire. Positioned outside Leeds city centre, the new premises boast a calm, semi-rural environment with an abundance of natural woodland surroundings. Designed to facilitate an expanding team and a growing number of clients, the new headquarters allows for greater collaboration and innovation under one […]
Read more
Google has announced that page experience is going to be a ranking factor that they are going to be implementing next year. Now, we all knew that user experience is critical for users to stay happy when they’re on your web page and to make sure that they end up achieving the purpose that they […]
Read more