Does your website’s Google Search Console and Google Analytics data often report traffic from countries you don’t already target? If so, that suggests you’ve got a potential audience in those countries, and it may be time to invest in international SEO. International SEO is all about identifying regions where genuine commercial opportunity exists, then building […]
Read more
TL;DR (Too long; didn’t read) Netlify is not WordPress or a CMS; it is a static hosting platform behind a powerful ADN If you are looking for Netlify CMS, that’s a totally different thing! It runs fast because everything is cached. It works with Headless CMSs and its own CMS. Edge SEO works like a […]
Read more
SALT.agency has unveiled its new international headquarters, located in Horsforth, West Yorkshire. Positioned outside Leeds city centre, the new premises boast a calm, semi-rural environment with an abundance of natural woodland surroundings. Designed to facilitate an expanding team and a growing number of clients, the new headquarters allows for greater collaboration and innovation under one […]
Read more
When it comes to search engine rankings, page speed is one of the most important and also most neglected factors. This is simply because even with the best content, if the user cannot load a page fast enough, they will simply leave. This will, in return, increase the percentage of short clicks based on the […]
Read more
Falls in ranking can put you on panic stations, but don’t worry – here we look at how to diagnose your ranking drops. Once you know what’s gone wrong, you’re better placed to take the action you need to recover your rankings.It is important to understand that rankings can fluctuate for a lot of legitimate […]
Read more
If you receive a Pure Spam message in Google Search Console, it means Google has detected evidence of ‘black-hat’ SEO techniques on your website.This can include a variety of old SEO techniques that are no longer considered ethical or acceptable, for example: Publishing auto-generated content that reads like gibberish. Publishing large numbers of small, low-quality […]
Read more
Salesforce is fast positioning itself within the marketplace as one of the go-to platforms for high-traffic, enterprise-level e-commerce businesses, and according to the latest W3Tech data the platform has been adopted in 2020 by companies such as the WWE, Halfords, and Dolce & Gabbana. As you may know, Salesforce Commerce Cloud has several frameworks and […]
Read more
There are many types of bot traffic, some are very subtle and not noticeable by just looking at a graph, this type is consistent over a long period of time and typically makes up ~5% of traffic or more depending on vertical. The other type is more ‘in your face’, and cannot be overlooked as […]
Read more
Two main types of content can be posted on the YouTube platform: YouTube original series and movies User-generated content Research by Statista shows that 81% of US 15 to 25-year olds use YouTube, closely followed by 71% of 26 to 35-year olds and 67% of 36 to 45-year olds, making YouTube an excellent platform for […]
Read more
At the end of the first VirtuaCon virtual conference, SALT’s Dan Taylor hosted a question and answer session with Google’s John Mueller. Tackling questions around how Google perceives site structure in the age of context vectors and semantic information architecture, as well as whether or not Google will roll out algorithm updates during the global […]
Read more
Anchor text is clickable text that links to a webpage. It entices visitors to click through with an indication of what they will find when they do. Also known as ‘link labels’ or ‘link titles’, search engines use anchor text as one of the signals for determining a page’s subject matter. Search engines then rank […]
Read more
When talking about any website from a technical perspective, site speed is never far away from the agenda. In recent years, through various updates and communications, Google has reinforced and placed emphasis on the need to factor this into our core thinking. It’s a metric that a large number of SEOs and marketers gravitate to […]
Read more