SEO

When people refer to website content, they often mean written copy. However, content can be anything on the page — copy, images, video, and more. A page without content is simply a blank page. More often than not, you will find an array of people discussing content optimisation and keyword usage within articles and landing […]

2020 is now known as the year that revolutionised eCommerce. Unprecedented lockdowns and social distancing drove fear among masses globally for shopping in physical stores. Consumers switched to online shopping, which was a safe, fast and convenient way to purchase items. This change in buyer behaviours made online fashion businesses compete to succeed online, trying […]

How you structure URLs for SEO is just as important as optimising page titles, meta descriptions and headers.The structure of a URL varies for most websites depending on their intent. For instance, an e-Commerce website’s URL structure will be different to that of a blog website.What is a URL?  A URL is a unique address […]

Financial Services in the United Kingdom play a key role in contributing to the country’s economy, which accounted for £164.8 billion in 2020.  The market size revenue of the banking industry alone reached £96.1bn, making it an attractive industry to enter the market. However, during the financial crisis in 2008, the UK banking industry faced […]

Within the US healthcare industry, doctors, hospitals, and other healthcare professionals use software to keep track of patient medical records. This software, called Electronic Health Record (EHR) or Electronic Medical Record (EMR) software, plays a vital role in the communication of patient data within one location and across multiple healthcare sites. In this analysis, we’ve […]

Due to busy schedules and evolving lifestyles, the working population worldwide struggles to get the daily nutrients they need. In the upcoming years, rising consumer awareness of health and wellbeing is expected to be a significant driving force behind the health supplement industry.We will evaluate which websites are performing well from an organic point of […]

When it comes to dining in, recipe boxes have become the go-to for those wanting to enjoy the restaurant experience in their own home. The convenience of the meal delivery kit has fuelled major growth for this market, with many consumers now opting for this choice over traditional grocery delivery. The global meal kit delivery […]

The first step to creating an SEO strategy is to liaise with other marketing, sales, and PPC teams. Existing insights, such as demographics data or competitor research, should also provide a good idea of who your business is trying to convert into a client.   The target audience for your business will be overarching, and SEO […]

Branded organic traffic comes from your branded keywords. These keywords are queries that contain your company or product names. For example, DJI (a company primarily known for their camera drones) could have branded keywords that include DJI drones, Mavic 3 (a particular model of drone), and OcuSync (a technology created by DJI solely for their […]

Accessibility in SEO has become a very trendy topic of late.   While it’s thrilling to see this, we’re unfortunately noticing a lot of talk about accessibility and not many implementations. This is frustrating to see, as many of the best practices in creating an accessible site will also help your SEO efforts. It really […]