SEO

Boot Barns passed the billion-dollar revenue mark this year, primarily selling high-end western boots. This highlighted the industry’s potential to accommodate larger companies and continue to grow. The impact of the pandemic on retailers has also affected the country wear market. The drastic shift to e-commerce for all companies has emphasised the importance of sound […]

SEO for franchises improves search engine visibility for franchise websites, which promote brands and offer localized pages for multiple brand locations. Strategies include keyword research for the local area, creating localized landing pages and removing any potential duplicate content. Franchise SEOs need to consider the different approaches to offering consumers local page quality and familiarise […]

The US mattress market had an estimated value of $5.86 billion in 2021 and is expected to expand further at a rate higher than the global average over the next 10 years. North America held over 50% of the global market share in 2021, making it a very lucrative business.  We’re going to look into […]

The COVID-19 pandemic impacted industries across the globe, and the US vehicle insurance industry was no different. Now it’s been two years since the first lockdown, we’re taking a look under the hood of the US car insurance industry to see if it stalled or steered clear of the obstacles that many other industries experienced. […]

Recent global issues are likely leading to significant changes in the US garden supplies industry. The rising costs of living and droughts will play a major role in the market over the next couple of years, with significant changes having already occurred in the last five. So far in 2022, 80% of the western USA experienced […]

When people refer to website content, they often mean written copy. However, content can be anything on the page — copy, images, video, and more. A page without content is simply a blank page. More often than not, you will find an array of people discussing content optimisation and keyword usage within articles and landing […]

2020 is now known as the year that revolutionised eCommerce. Unprecedented lockdowns and social distancing drove fear among masses globally for shopping in physical stores. Consumers switched to online shopping, which was a safe, fast and convenient way to purchase items. This change in buyer behaviours made online fashion businesses compete to succeed online, trying […]

How you structure URLs for SEO is just as important as optimising page titles, meta descriptions and headers.The structure of a URL varies for most websites depending on their intent. For instance, an e-Commerce website’s URL structure will be different to that of a blog website.What is a URL?  A URL is a unique address […]

Financial Services in the United Kingdom play a key role in contributing to the country’s economy, which accounted for £164.8 billion in 2020.  The market size revenue of the banking industry alone reached £96.1bn, making it an attractive industry to enter the market. However, during the financial crisis in 2008, the UK banking industry faced […]

Within the US healthcare industry, doctors, hospitals, and other healthcare professionals use software to keep track of patient medical records. This software, called Electronic Health Record (EHR) or Electronic Medical Record (EMR) software, plays a vital role in the communication of patient data within one location and across multiple healthcare sites. In this analysis, we’ve […]

Due to busy schedules and evolving lifestyles, the working population worldwide struggles to get the daily nutrients they need. In the upcoming years, rising consumer awareness of health and wellbeing is expected to be a significant driving force behind the health supplement industry.We will evaluate which websites are performing well from an organic point of […]