Often, when people talk about international SEO, they focus on expanding into new markets, countries and languages to increase their market share. However, there can also be great gains in optimising for another language within your own country. Even then, it’s not always so straight forward, as there are regional differences and dialects to take […]
Read more
On 6 February Google’s Search Console beta was made available to all sites after a limited release in January. One of the largest changes in the console is the fact that site owners are now privy to 16 months of historical search analytics data, rather than the three months that they were allocated before. This […]
Read more
Google Lighthouse is fast becoming one of my favourite technical tools for auditing mobile websites. Many still use the tool to audit the web performance (site speed) of their mobile webpages but the tool can offer much more guidance on how to improve a webpage or app. In this article I will run through what […]
Read more
In the early days of the internet, websites were just a collection of File Transfer Protocol (FTP) websites that users could use to upload an download HTML files. In order to find a specific file, users had to navigate through each one, like finding a book in a library. Shortcuts did exist, and some frequent […]
Read more
In 2017 the global travel and tourism industry grew at an exponential rate, with consumer (business and leisure) travel spending contributing US$2.3-trillion and 109 million jobs to the global economy. Despite this, the industry has faced a great number of changes in recent years, and has had to adapt accordingly. Consumer behaviour has also changed […]
Read more
On 8 February Emily Schechter, writing on Google’s security blog, reminded website owners and developers that HTTPS encryption is not just a momentary fad, but it is something that Google will be pushing for the long term. She also stated that “a larger subset of HTTP pages” will soon be marked as “not secure” by Chrome. […]
Read more
Google Core Algorithm updates are updates which work on improving search results, thus improving Google’s first and most valued product – Google Search. The intent is always on a better user experience, which means Google often involve quality updates such as spam detection, download speed, pop-ups, ads or content quality. While the other factors speak […]
Read more
There’s no doubt that many African countries have walked a troubled path over the last eight years, and many continue to struggle in the wake of the Arab Spring, especially on the continent’s northern coast. But as digital begins to reach the end of its physical expenditure in the West, and investment pours into India […]
Read more
It has been announced on the Google Security Blog that Chrome will mark all HTTP sites as “not secure” from July, with the change debuting on Chrome 68. For many years now the search engine has been ushering webmasters towards HTTPS encryption, including in early 2017, when it began marking HTTP pages as “Not Secure” […]
Read more
SEO is tied to user experience and out of stock, or no longer stocked products can have a negative impact on the domain as a whole. There are some methods that can be implemented that satisfy SEO but lead to a poor user experience, and likewise, methods that can be good for user experience but […]
Read more
More often than not, you will find an array of people discussing content optimisation, and the use of keywords within articles and landing pages, but as image search is becoming increasingly prevalent, as discussed in an earlier article, image optimisation should not be overlooked. With that in mind, here is SALT.agency’s guide to image optimisation: […]
Read more
Over the course of the last year, I’ve explained many aspects of offsite SEO. In particular these areas are: Understanding the scalability of offsite SEO Tools and platforms Creating and developing relationships How to monitor coverage on an offsite campaign The next aspect of the series is to understand how offsite SEO supports the role […]
Read more