A common aim between Information Architecture (IA) and Search Engine Optimisation (SEO) is discovery. Can users find and discover the content you have produced to meet their needs, whether they’re on a search engine results page, or navigating around your website? Previously there was a clear distinction between those wanting to provide good user experiences […]
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Under the elaborate title of Wix is the Best, the development platform has set SEOers the challenge of outranking the company for the search term “SEO hero”. The company has created its very own Wix website for the competition and is offering a $50,000 prize for the site that ranks the highest on Google by […]
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Since the recession the waste and recycling industry has grown at a considerable rate, but despite this, new and unusual challenges lay ahead. This paper discusses the impending dangers, and how they can be overcome using a highly tactical and varied campaign strategy. Request a copy of it here.
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We are excited to announce that on 27 July 2017, we will be co-hosting a technical unconference called Take It Offline (North), at Bar Soba in Leeds city centre. The informal yet informative hangout aims to bring together like-minded tech-heads from across the country to the north, to discuss and share ideas about what Google, Android […]
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Security and privacy have always been hot topics on social media, with much discussion taking place over issues such as image ownership, privacy settings, and how to not invite 1.2 million partygoers to your 15-year-old daughter’s birthday party. As a result of this ongoing discussion in the news, most of us know better than to […]
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It is midday on a Tuesday and I am sat sipping a latte in my work clothes, with my MacBook on the table in front of me. I’m working from a coffee shop located in the centre of Leeds, which is surrounded by busy offices filled with solicitors, bankers, ecommerce companies and public sector organisations. […]
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There is no doubt 2016 has been an unorthodox year for most, putting strain on nearly every sector – including fashion. This paper discusses fashion eCommerce’s most difficult year, explaining why some brands struggled while others succeeded, and what next year might bring. Note – The report has now been removed as it is out of date […]
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Over the past ten or 11 years the power of social media has grown beyond belief. At first like a stream and then into a river and then a flood, it now sits as an ocean in our consciousness. We orient our free time around it, report gatherings, bookmark meals, and document concerts and gigs. […]
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Christmas is a time of giving, and this year the team at SALT decided they would like to give back a little something to their local community. Our chosen charity is Holbeck Elderly Aid, who do a wonderful job of supporting the older population of Holbeck to live independently through organised activities, transport, befriending, home assessments, and […]
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Since the 2007-8 financial crisis, people have changed the way they think about major banks, helping pave the way for a stream of challenger banks, which first began to emerge in 2010. This paper discusses the development of such banks, their continued evolution, and where they are set to go next year and thereafter. Note this […]
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Celebrities, brands and the general public alike are prone to errors on social media which can easily go viral. As Jon Ronson’s book, So You’ve Been Publicly Shamed highlights, there is always a hate mob online ready to take down anyone who dares to make a mistake in the public eye – whether it be […]
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The American public have voted, and Donald Trump has won the 2016 presidential election. One of the many questions on the world’s lips right now is, what happens to the @POTUS Twitter account? After all, it has a healthy 11.4m followers, and has been fairly involved in making Obama’s views heard online during the election campaigns. President […]
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