As we all know, the world of SEO travels at a million miles per second, which is why we like to keep up to date with the very latest SEO news and analysis. Including reviews and guides on the latest technologies and tools, as well as tips on SEO best practice, find out everything you need to know from one of the most prominent UK SEO agencies, here.
International SEO is an important element to larger businesses that want to expand to new languages and locations. However, the International SEO Strategy needs to be carefully considered due to the potential negative impacts that incorrect implementations of SEO practices can have on site. What is International SEO and its Importance? International SEO is how a […]
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Search intent – sometimes called ‘user intent’ – is about understanding not only what your audience is searching for when they find your website, but also why they are conducting that search. It’s a powerful way to learn more about how people find your website and to identify reasons why your SEO content might not […]
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For websites to be indexed within the results pages of search engines, search engine web crawlers (often called a “spider” or “spiderbot”), must first explore their pages. These crawlers provide essential information to search engines so that the engines can supply users with the most useful and accurate results. In order for crawlers to efficiently […]
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Working with large websites (1 million+ pages), or websites with high levels of time-sensitive content can sometimes be tricky when it comes to ensuring new content is crawled (and processed) so that users can discover it as quickly as possible. This is where the unavailable_after meta robots tag can come in handy. Unavailable_after tags provide […]
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Website and server traffic is often divided into two main groups: human users and search engine crawlers, also known as robots. User experience, or UX, focuses on the first of those groups, making sure that your pages load quickly and reliably, and that it’s easy for humans to interact with your content in some way. […]
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Website authority is a measure of how highly regarded your website is in the digital eyes of the search engine robots. Generally speaking, sites that are perceived as being more authoritative tend to rank more highly than brand new or low-quality sites that have no positive reputation as yet. Improving your website authority can be […]
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Localizing content is an essential part of targeting international markets, and in this article, we will explore strategies for localizing your blog content for the best results. Your company blog is an important SEO asset, and is often the home for content marketing efforts, company updates, and important informational content. This makes it a prime […]
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Rebranding a website can be an exciting task for any business, but it also carries a variety of risks to a website’s organic visibility and overall performance. A rebrand can range from a simple domain change to a complete overhaul in brand, website design and website architecture, which require comprehensive analysis and a logical migration […]
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Google Maps marketing – and the way your business appears on Google Maps in general – is increasingly important as mobile and location-based searches continue to grow in number. If you have a bricks-and-mortar business, an optimised Google Maps listing is essential to provide accurate information to nearby customers, who might prefer to shop locally […]
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This market analysis piece has been co-authored by Callum Corrigan, a self-confessed petrol head and Strategy Account Director at SALT, and Dan Taylor, Head of Research and Development. How people buy cars in the UK has changed a lot over the years, with customers taking parts of their journey online. Like any considered purchase, a […]
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If your Google Search Console and Analytics data show a large number of hits from one or more countries that you do not already target with your search engine optimisation campaigns, it might be time to consider investing in some international SEO.That doesn’t have to mean global SEO – even the biggest multinational brands don’t […]
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TL;DR (Too long; didn’t read) Netlify is not WordPress or a CMS; it is a static hosting platform behind a powerful ADN If you are looking for Netlify CMS, that’s a totally different thing! It runs fast because everything is cached. It works with Headless CMSs and its own CMS. Edge SEO works like a […]
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