Google’s reported move to bring the Discover feed to desktop signals more than a routine feature rollout — it marks a notable shift in how people encounter content online. This expansion reflects Google’s transition from being a pure search tool to a personalised content hub, and the ripple effects will touch publishers, marketers, and users […]
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The way travellers connect with travel brands is changing fast. The travel sector has faced disruption from Google for a number of years. Special SERP features such as the Flights and Hotels modals, and more recently AI Overviews, have created upheaval for travel SEOs. When coupled with increased adoption of other LLMs and AI platforms, […]
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It wasn’t a hard call to guess the main topic of Google I/O 2025. Given Google’s need to hold a completely separate event for all of its Android news, I expected the I/O Developer conference to be AI-heavy, and it was. While Gemini 2.5 and AI Mode are the headline takeaways, the focus for me […]
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Google may still reign over traditional search, but artificial intelligence (AI) is quickly emerging as a formidable challenger. AI-powered search delivers faster, more specific answers to users’ queries, with less effort than conventional search engines require. As a result, a new kind of website traffic has emerged: AI referral traffic. AI referral traffic is website […]
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SALT, a leading SEO agency, is proud to announce that its campaign for Swaledale Butchers won silver at the European Search Awards in the Best Use of Search for Retail & Ecommerce. Our commitment to addressing customer challenges over following industry trends has been instrumental in securing this recognition. The European Search Awards recognise and […]
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Over the past couple of months, I’ve seen a number of sources claim that traffic from large language models (LLMs) and AI platforms shows a “higher” intent than traditional organic search traffic. I’ve not seen any data to support this, so I decided to gather my own. I crowdsourced from dozens of fantastic SEOs across […]
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As new US tariffs come into play, many businesses are bracing for the ripple effects across supply chains, product pricing, and consumer behavior. For companies that rely heavily on imported goods, these policy shifts can lead to rising costs, slower purchase cycles, and shrinking brand loyalty. In such a turbulent landscape, your SEO strategy can […]
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In the ever-evolving eCommerce landscape, Direct-to-Consumer (D2C) brands face unique challenges regarding visibility and growth. SEO isn’t just a nice-to-have — it’s a powerful engine for sustainable traffic and sales. Whether launching a new store or scaling an established brand, understanding how SEO fuels your D2C strategy is key. Let’s explore what sets D2C eCommerce […]
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AI is moving into our digital world faster than anything we’ve seen before. Adoption is growing rapidly, much faster than older technologies ever did. This growth looks different depending on the industry or audience, but the trend is clear: AI is changing how people find information and connect with brands. This shift means we can’t […]
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Breadcrumbs are website navigational aids that indicate the user’s location within the site. The term comes from the German fairy tale Hansel and Gretel by the Brothers Grimm, where Hansel scattered breadcrumbs on the ground to help them find their way out of the forest. Similarly, breadcrumbs help users find their way within a site’s […]
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In today’s competitive digital landscape, every business can benefit from a comprehensive search engine optimisation (SEO) strategy. SEO enhances online visibility and attracts more visitors, leads, and sales with the least effort and cost. A successful SEO approach requires several key elements working harmoniously to drive organic traffic and improve search rankings. Creating effective SEO […]
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SEO management involves devising and implementing strategies to improve organic performance and traffic within search engine results pages (SERPs). Organic traffic drives 40% of revenue and achieving one of the top spots for relevant keywords is a high-stakes competition. The multifaceted SEO process requires top-notch management involving audience research, competitor analysis, website optimisation, KPI focus, […]
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