Many businesses focus solely on driving traffic through SEO. While earning traffic is essential, it’s not the ultimate goal. Instead, aligning your SEO strategy with your sales objectives will result in consistent commercial growth. Here, I’ll explore how developing a sales-focused SEO strategy can lead to higher conversions, improved customer engagement, and long-term success. Tailoring […]
Read more
With the rise of generative AI tools like ChatGPT, Gemini, and Perplexity, consumers are increasingly relying on generative AI engines to research topics, ask questions, and create content. Even traditional search platforms like Google are integrating generative AI features, slowly introducing these innovations at a gradual pace to users as the mass market becomes more […]
Read more
For Software as a Service (SaaS) companies, Search Engine Optimisation (SEO) is an essential channel for driving cost-effective customer acquisition and boosting Monthly Recurring Revenue (MRR). Unlike paid channels that require ongoing spending to sustain traffic, SEO provides compounding benefits over time, making it a scalable and sustainable growth strategy. Key metrics for measuring SEO […]
Read more
The landscape of search engine results pages (SERPs) has changed significantly in the past year, driven by the rise of generative AI and user-driven platforms like Reddit and Quora. These shifts are forcing businesses to rethink how they compete for attention online, especially in the SaaS space. One major element in this evolution is the […]
Read more
Amazon has unveiled a new AI-powered search assistant called Rufus, billed as unprecedented and bound to change how consumers find what they’re looking for on the e-commerce giant. Instead of a mere presentation of choices of products, Rufus is designed to engage them with their queries in a more personalised and conversational manner. This is […]
Read more
In the competitive travel industry, organic traffic through SEO is a crucial driver of current and potential visitors for most travel businesses. With the industry’s value at approximately $9.5 trillion in 2023, it’s attracted the attention of major tech leaders like Google and Meta. These companies aim to capture a larger share of this profitable […]
Read more
AI Overviews bring both opportunities and challenges for eCommerce businesses. As search trends shift, the growing role of AI-generated content in shaping user experiences around gift-related queries has sparked intriguing insights. Our analysis of AI Overviews for gift-centric search terms reveals surprising patterns in source selection, ranking distribution, and content freshness. Additionally, while most content […]
Read more
In February 2024, Gartner published data suggesting that by 2026, Search Engine volume will decline by 25%. I’ve held off mentioning this statistic in any articles or expressing a viewpoint on it, becuse I’ve been cautious about over-investing in predictions since ComScore published the “50% of all searches will be voice by 2020”. Back in […]
Read more
Sites taking advantage of Google Merchant Center (GMC) to promote products have recently noticed odd changes concerning the srsltid parameter appearing in reporting data. These changes have been noticed when comparing Google Analytics 4 (GA4) session data with Google Search Console (GSC) click data. Subsequently, traffic has been incorrectly attributed in analytics, leading to misleading […]
Read more
If you hope to understand traffic patterns and its fluctuations, a thorough analysis is crucial. Unfortunately, a limitation of tools like Google Search Console (GSC) is that you can’t analyse traffic based on a specific day of the week. Sites can identify a trend in their traffic based on each day of the week but […]
Read more
Content writing has become a powerful driver for SaaS companies, and it’s no surprise why. When done right, it can massively impact SaaS business success, with some reporting 30% higher growth rates than those not using content marketing. From crafting compelling blog posts to producing data-backed reports, SaaS content writers are one of the best […]
Read more
Google’s 2024 IO conference has been one of the most eagerly anticipated events in recent years. And now it’s official: we’re now in the Gemini Era. The conference fulfilled many predictions by launching Search Generative Experience (SGE) to the public. Additionally, it introduced several other AI-powered tools poised to transform how users find information and […]
Read more