SEO Executive

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One of the key things we do here at SALT.agency is a health check to ensure our client’s sites are in tip-top condition.

Think of it like going for a physical at the doctors, because if something isn’t right, it needs to be resolved (apple a day keeps the doctor away right?).

Well, the same works for a website, we look for all the potential technical hiccups that can be easily overlooked and may wreak havoc on your site they’re if not spotted early enough (without the apples).

What does a health check consist of?

Like Daenerys Targaryen, we combine the great armies of website analytics (minus the dragons) and look at Google Search Console, Bing Webmaster Tools, and Screaming Frog, so it’s not all blindly automated – we also do a lump of the hard work ourselves in order to spot things that could otherwise be missed.

While we analyse all of this data, we make recommendations to the areas where we feel there could be improvement, whether that’s a spike in crawl errors from GSC or a sudden appearance of <noindex> tags on pages where they shouldn’t be.

We want to ensure that all of our client’s websites are in tip-top condition, like an Olympic athlete.

What do we look for?

We look for the puzzle piece that doesn’t fit, for Wally in the crowd of people, for Darth Vadar among the Storm Troopers.

If it doesn’t fit with the previous trends or patterns and there’s need no changes we’re aware of, it gets flagged and fixed.

This can consist of anything small like a missing meta title tag to a larger error such as dramatic drop in indexed pages, which could land the website into a serious pickle.

From 404 errors to mobile usability issues, and from missing canonicals to large images, we comb through a lot during this process.

It’s important that a website is analysed from many different angles, and while one third party tool would show some useful things, we like to cover all our bases and use three or more.

There’s no such thing as being too thorough!

Other uses

From there, we make recommendations and the technical brains fix the errors. Simple!

We like to think here at SALT.agency we are pretty handy at fixing things.

But not only this, once you have been monitoring the health of a website for a fairly long time you have a lot of invaluable data stored about it.

Google Search Console data only goes back 90 days, so making a habit of storing and analysing this has proven very useful for trend spotting in the past.

In addition to this, our manual crawls are all saved so that in the event of anything going wrong, or we need to check something historically – we have backups of what the site looks like in monthly periods.

Conclusion

Well, health checks need to be done, as do dentist appointments, doctor’s appointments, haircuts (in theory), going food shopping, it’s routine and needs to be done.

We frequently check to see if there is anything wrong with the site, after all we do strive for technical excellence!

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