Your team’s great: It’s your visibility strategy that needs work
For over a decade, agencies have trained their clients and stakeholders to equate traffic and rankings with SEO success. But AI search has fundamentally changed how discovery works. The nature of this shift is a big reminder to CMOs, marketers and SEOs that higher rankings and increased traffic are just tactics. While they contribute to a genuine business outcome, they’re not outcomes in themselves. The real objective is brand visibility; ensuring your brand is in front of the right audience with the […]
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