SEO is not an exact science, and neither is SEO forecasting. It is a complex task that you can approach from various angles and encompasses a range of factors. What is SEO forecasting? SEO forecasting uses historical SEO data to predict future rankings, search traffic, and optimisation outcomes. This data may include metrics such as […]
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Direct and organic traffic are two of the most frequently discussed sources when analyzing website visits. Their definitions are well established: Direct traffic: Visitors who land on a website by typing the URL directly into their browser or using a saved bookmark. Organic traffic: Visitors who arrive via a search engine after clicking a non-paid […]
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The way travellers connect with travel brands is changing fast. The travel sector has faced disruption from Google for a number of years. Special SERP features such as the Flights and Hotels modals, and more recently AI Overviews, have created upheaval for travel SEOs. When coupled with increased adoption of other LLMs and AI platforms, […]
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It wasn’t a hard call to guess the main topic of Google I/O 2025. Given Google’s need to hold a completely separate event for all of its Android news, I expected the I/O Developer conference to be AI-heavy, and it was. While Gemini 2.5 and AI Mode are the headline takeaways, the focus for me […]
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Google may still reign over traditional search, but artificial intelligence (AI) is quickly emerging as a formidable challenger. AI-powered search delivers faster, more specific answers to users’ queries, with less effort than conventional search engines require. As a result, a new kind of website traffic has emerged: AI referral traffic. AI referral traffic is website […]
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SALT, a leading SEO agency, is proud to announce that its campaign for Swaledale Butchers won silver at the European Search Awards in the Best Use of Search for Retail & Ecommerce. Our commitment to addressing customer challenges over following industry trends has been instrumental in securing this recognition. The European Search Awards recognise and […]
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Over the past couple of months, I’ve seen a number of sources claim that traffic from large language models (LLMs) and AI platforms shows a “higher” intent than traditional organic search traffic. I’ve not seen any data to support this, so I decided to gather my own. I crowdsourced from dozens of fantastic SEOs across […]
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As new US tariffs come into play, many businesses are bracing for the ripple effects across supply chains, product pricing, and consumer behavior. For companies that rely heavily on imported goods, these policy shifts can lead to rising costs, slower purchase cycles, and shrinking brand loyalty. In such a turbulent landscape, your SEO strategy can […]
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AI is moving into our digital world faster than anything we’ve seen before. Adoption is growing rapidly, much faster than older technologies ever did. This growth looks different depending on the industry or audience, but the trend is clear: AI is changing how people find information and connect with brands. This shift means we can’t […]
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Breadcrumbs are website navigational aids that indicate the user’s location within the site. The term comes from the German fairy tale Hansel and Gretel by the Brothers Grimm, where Hansel scattered breadcrumbs on the ground to help them find their way out of the forest. Similarly, breadcrumbs help users find their way within a site’s […]
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Blogging is a valuable content marketing strategy that uses high-quality content to promote a business, boost brand credibility, and engage customers. It also plays a crucial role in SEO, helping businesses rank higher in search engine result pages (SERPs) and attract organic traffic. Companies can enhance online visibility by publishing relevant, optimised content, to improve […]
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The world of luxury travel is competitive, and a well-crafted SEO strategy can often be the difference between standing out and standing still. Those looking to travel with the exclusivity of luxury expect seamless experiences and exceptional service from the off – starting with their first search. How luxury travel has changed over the years […]
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