For years, technical SEO has focused on making websites understandable to search engine crawlers. The landscape has shifted. Large Language Models (LLMs) such as ChatGPT, Gemini, Claude and Perplexity now play a growing role in how users discover and consume information. This means technical SEO is no longer only about ranking in Google. It is […]
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AI has transformed how people discover brands and make purchasing decisions. How your business adapts (or not) to this massive shift will largely depend on whether the C-suite views it as a temporary fad to be ignored, a disruption to be weathered, or an opportunity to be seized. Executive teams might like to talk about […]
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Do I have your attention? Good. I’d hate to bore you. There’s enough boring content out there already. I’m well aware how much else is constantly vying for your attention. We’re all busy. And it’s not like you have to read this article. The only way you’re going to get all the way to the […]
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There has been a lot of discussion in the SEO community about whether Schema markup influences visibility in Google’s AI Mode. Some suggest that having certain Schema types in place could increase the chances of being cited. To test this theory, we analysed 107,352 websites that appeared as citations in AI Mode to see whether […]
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Crawl frequency refers to how often a website is visited by a web crawler like Googlebot. Its purpose is to visit websites, crawl them for new and updated information, and add it to Google’s database, known as the index. Nobody knows how much information is out there since search engine bots crawl and index only […]
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The biggest referrer to your content might never show up in your Analytics platform. Let that sink in for a minute. It’s a problem for businesses who need visibility in AI search, and let’s face it, that’s everybody. Right now, if ChatGPT, Claude or other AI assistants quotes your blog post in a live answer, […]
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Search engines have become increasingly capable of handling JavaScript-rendered websites, but there is still a gap between how users experience Single Page Applications (SPAs) and how those experiences are measured. That is where Google Chrome’s new Soft Navigations API comes in. Announced as part of an origin trial in Chrome 139, this API marks a […]
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Working out how to optimize your content for LLMs? LLMs group related concepts together into a single chunk. This process is called chunking and it breaks content into small, distinct units of information (or ‘chunks’), as opposed to presenting information as an undifferentiated mess. Then LLMs can quickly identify the benefit to the target reader. […]
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It’s been nearly a month since Google began rolling out AI Mode in the US., In typical Google fashion, a mix of curious screenshots has surfaced ranging from misinformation to completely random responses. I’ve been focused on compiling and analysing as much data as possible from r early observations, aiming to understand the output and […]
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In Google Analytics 4 (GA4), key events refer to specific user actions that closely align with business objectives. These may include conversions, form submissions, or engagement actions, such as playing a video or expanding a text box. Labelling certain events as “key,” better models conversions and generates insights that support meaningful decisions. Accurate event tracking […]
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The travel industry is undergoing a dramatic shift with the rise of Large Language Models (LLMs) and generative AI. These technologies are transforming how travellers research, book, and experience trips, making it essential for businesses to adapt. From personalised recommendations to AI-powered travel search, understanding how to optimise for these systems can give your travel […]
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SEO is not an exact science, and neither is SEO forecasting. It is a complex task that you can approach from various angles and encompasses a range of factors. What is SEO forecasting? SEO forecasting uses historical SEO data to predict future rankings, search traffic, and optimisation outcomes. This data may include metrics such as […]
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