SEO

Search engines use automated crawlers — also known as robots or spiders — to travel from page to page and from link to link, to collect pages that they deem high quality. Search engines frequently crawl websites, typically daily, to determine which pages should be indexed in their massive databases. Over time, search engines continue […]

Minor Google algorithm updates are a daily occurrence, but in 2019 we have seen growing awareness of Google core algorithm updates, which are broader changes to the search engine’s ranking criteria and are usually announced officially via Google’s webmaster blogs. They have the potential to knock top-ranked websites further down in the search results, especially […]

It doesn’t take an SEO expert to understand that a slow loading site isn’t good for your business. Your website is, in essence, delivering a service to the reader. If a competitor does a faster job of providing that service, then you are likely to lose customers. While most people understand this at a core […]

Whether you are partial to the odd flutter or not, gambling is big business around the world. Over the last 10 years, the online gambling industry for the UK has grown 173%, with an estimated 32% of the UK population now gambling every week. In fact, for the period of April 2017 to March 2018, […]

Google quality raters are people employed by Google to conduct manual searches and rate the results that are ranking for their queries. The data that raters feed back to Google is used to improve algorithms to increase the relevance of the results. To inform their decisions, quality raters use a public document called the Search […]

The fashion industry is a multi-billion-dollar global sector devoted to selling clothes and accessories. Although there is a difference between haute couture and mass-produced apparel, from an SEO perspective, fashion eCommerce stores operate in largely the same manner, regardless of production volume or the price tag. The challenge lies in the fact that search engine […]

Today, I am starting a series on the SALT.agency blog entitled ‘SEO Questions’. This new series aims to provide answers to some of the most common SEO-related questions we hear. The straightforward answer to today’s question is that a website should have as many pages as necessary to be comprehensive and authoritative on a topic. […]

What is E-A-T? E-A-T stands for Expertise, Authoritativeness and Trustworthiness. It is one of the most important factors considered by Google’s Quality Raters, as defined in the Quality Raters’ Guidelines. Google Quality Raters are people employed by Google to conduct manual searches and rate the results that are ranking for their queries. It’s important to […]

For SMEs, it might feel impossible to be able to compete with big businesses and their large SEO budgets, but there is still room for opportunity in the playing field. While larger companies might be taking the highway, you can take the scenic route to success through strategic content. The Road to success The chances […]

Magento is an eCommerce platform that enables users to customise its features to create tailor-made online stores to match their needs and to create unique user experiences. According to BuiltWith, Magento is used by 16% of the world’s top 100,000 online retail platforms, used by household names such as Coca Cola, Rebecca Minkoff, and Ford. […]

2019 has seen the advent of a number of new challenges for SEO professionals, ranging from Google’s ever-changing efforts to “deliver better results for users”, to serverless technologies creating new opportunities for SEO implementations. JAMstack is also becoming more popular as organisations are looking to deconstruct their monolithic architectures, and become more agile in how […]