SEO

Back in the early days of search engines, Google wasn’t yet the dominant force it is today. Instead, there were several contenders for that throne, all vying for market share. Some of those first true search engines, which used a crawler to index pages that could then be searched for keywords, included: Infoseek WebCrawler Lycos […]

There are multiple types of holidays you can go on, ranging from meditation retreats, skiing holidays, to last-minute summer breaks. Certain holidays are more prevalent in some countries, as well as users might be looking for the same type of holiday but using different search terms to look for it. Research has determined that Americans […]

As cybersecurity becomes an ever-growing problem within the information era, it is crucial to protect your website as not to jeopardise user security/privacy. For websites, this can range from buying Comodo certificates to installing a full-blown bespoke iptables firewall rule(s) onto your server – don’t worry, many websites do not need to go that far. […]

When delving into the plethora of online resources covering the implementation of both strategic and technical SEO tactics, it becomes quite apparent that the core research is geared more to e-commerce platforms. This brings into question; if your site is a high content informational hub or key news online publication, what can you directly action […]

If you’re a regular user of Google Analytics, you may have come across bot traffic at some point. You can usually spot a bot as a spike in traffic with no immediate explanation, unusual characteristics and often with very similar attributes. For example, a surge in bot traffic might appear as a large number of […]

Website accessibility is first and foremost about making sure visitors with specific accessibility requirements can ‘view’ your website, whether that means visually or using a screen reader to read the page aloud. In principle, accessibility is an issue that affects human visitors to your site. The search robots typically ‘fetch’ your pages as if they […]

Site speed is important for all site owners and SEOs to monitor. As you may already know, if a page takes longer than three seconds to load, half of visitors will choose to leave — and that is where your chance of conversion ends. It doesn’t matter how good your site looks or how great […]

SAP’s increased marketing and product innovations are leading to more enterprise-level organizations opting to migrate to their ERP and CRM solutions. As part of this movement, moving the front-end website over to the SAP Hybris platform is often sold in as part of the deal to ease integration with the new backend systems. Large eCommerce […]

Algorithm recovery has become a hot topic in recent years, ever since the search engine started to be more transparent about publicising major changes to its search ranking algorithms. Google algorithms change on a daily basis, new websites are crawled and indexed, and old pages are deleted, so some jostling of SERP rankings is inevitable. […]

Now here’s where it gets important – what do search engines think of your content, and how will it rank? “The web is like an ever-growing library with billions of books and no central filing system”, according to Google. Search engines have many ranking factors for each query Historically, a website is judged on how […]