As we all know, the world of SEO travels at a million miles per second, which is why we like to keep up to date with the very latest SEO news and analysis. Including reviews and guides on the latest technologies and tools, as well as tips on SEO best practice, find out everything you need to know from one of the most prominent UK SEO agencies, here.
The SEO landscape is changing all the time as new websites launch, new pages are published, and old ones deleted.Google changes its ranking algorithms on a daily basis, so your position in the search results is always in a state of flux.But what happens if your rank drops suddenly and significantly? You may have fallen […]
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Back in the early days of search engines, Google wasn’t yet the dominant force it is today. Instead, there were several contenders for that throne, all vying for market share. Some of those first true search engines, which used a crawler to index pages that could then be searched for keywords, included: Infoseek WebCrawler Lycos […]
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There are multiple types of holidays you can go on, ranging from meditation retreats, skiing holidays, to last-minute summer breaks. Certain holidays are more prevalent in some countries, as well as users might be looking for the same type of holiday but using different search terms to look for it. Research has determined that Americans […]
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As cybersecurity becomes an ever-growing problem within the information era, it is crucial to protect your website as not to jeopardise user security/privacy. For websites, this can range from buying Comodo certificates to installing a full-blown bespoke iptables firewall rule(s) onto your server – don’t worry, many websites do not need to go that far. […]
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When delving into the plethora of online resources covering the implementation of both strategic and technical SEO tactics, it becomes quite apparent that the core research is geared more to e-commerce platforms. This brings into question; if your site is a high content informational hub or key news online publication, what can you directly action […]
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If you’re a regular user of Google Analytics, you may have come across bot traffic at some point. You can usually spot a bot as a spike in traffic with no immediate explanation, unusual characteristics and often with very similar attributes. For example, a surge in bot traffic might appear as a large number of […]
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Website accessibility is first and foremost about making sure visitors with specific accessibility requirements can ‘view’ your website, whether that means visually or using a screen reader to read the page aloud. In principle, accessibility is an issue that affects human visitors to your site. The search robots typically ‘fetch’ your pages as if they […]
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Site speed is important for all site owners and SEOs to monitor. As you may already know, if a page takes longer than three seconds to load, half of visitors will choose to leave — and that is where your chance of conversion ends. It doesn’t matter how good your site looks or how great […]
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At the end of August 2019, patent 10,394,684, submitted by Google, was granted. The patent explains the ways Google determines user habits based on learnings about their past activity and the frequency of these activities. This method and its findings could be used and incorporated in search, for example, to suggest queries. What user data […]
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SAP’s increased marketing and product innovations are leading to more enterprise-level organizations opting to migrate to their ERP and CRM solutions. As part of this movement, moving the front-end website over to the SAP Hybris platform is often sold in as part of the deal to ease integration with the new backend systems. Large eCommerce […]
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If you represent a multinational organisation, you might want to offer your website in some or all of the different languages your customers use, and it’s important to have an international SEO strategy to support this. There are several different reasons why you might have a multilingual website, including: Multinational brands with a presence in […]
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Algorithm recovery has become a hot topic in recent years, ever since the search engine started to be more transparent about publicising major changes to its search ranking algorithms. Google algorithms change on a daily basis, new websites are crawled and indexed, and old pages are deleted, so some jostling of SERP rankings is inevitable. […]
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