As we all know, the world of SEO travels at a million miles per second, which is why we like to keep up to date with the very latest SEO news and analysis. Including reviews and guides on the latest technologies and tools, as well as tips on SEO best practice, find out everything you need to know from one of the most prominent UK SEO agencies, here.
ChatGPT Atlas is the latest product launch from OpenAI, blending the ChatGPT LLM product within a browser environment/ Any public site can be surfaced, cited and linked inside Atlas. This guide focuses on practical technical steps that help Atlas discover, interpret and cite your content with clarity. It also shows how to measure referrals from […]
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When Google launches something new through its Labs division, it often signals a bigger shift. The latest example is Google Doppl, an experimental app that lets you upload a full-body photo and see how you might look wearing outfits you find online. It is part dress-up tool, part AI demo, and while still early and […]
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How do we tackle AI Mode becoming the default Search experience? Search is shifting from lists of links to answers, conversations, and multimodal guidance. Google’s AI Mode and AI Overviews are moving toward default behaviours in more markets and surfaces, blending text, voice, and vision while sending billions of clicks to the open web (according […]
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Large language models and AI-driven platforms are transforming how information is discovered. For organisations, the challenge is clear: how to ensure visibility within these systems. While traditional SEO principles remain relevant, the context has shifted. To maintain presence, three areas require attention – Accessibility, Consensus, and Entity. Together, these form the ACE Framework. A – […]
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Crawl frequency refers to how often a website is visited by a web crawler like Googlebot. Its purpose is to visit websites, crawl them for new and updated information, and add it to Google’s database, known as the index. Nobody knows how much information is out there since search engine bots crawl and index only […]
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It’s been nearly a month since Google began rolling out AI Mode in the US., In typical Google fashion, a mix of curious screenshots has surfaced ranging from misinformation to completely random responses. I’ve been focused on compiling and analysing as much data as possible from r early observations, aiming to understand the output and […]
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The travel industry is undergoing a dramatic shift with the rise of Large Language Models (LLMs) and generative AI. These technologies are transforming how travellers research, book, and experience trips, making it essential for businesses to adapt. From personalised recommendations to AI-powered travel search, understanding how to optimise for these systems can give your travel […]
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SEO is not an exact science, and neither is SEO forecasting. It is a complex task that you can approach from various angles and encompasses a range of factors. What is SEO forecasting? SEO forecasting uses historical SEO data to predict future rankings, search traffic, and optimisation outcomes. This data may include metrics such as […]
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Direct and organic traffic are two of the most frequently discussed sources when analyzing website visits. Their definitions are well established: Direct traffic: Visitors who land on a website by typing the URL directly into their browser or using a saved bookmark. Organic traffic: Visitors who arrive via a search engine after clicking a non-paid […]
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It wasn’t a hard call to guess the main topic of Google I/O 2025. Given Google’s need to hold a completely separate event for all of its Android news, I expected the I/O Developer conference to be AI-heavy, and it was. While Gemini 2.5 and AI Mode are the headline takeaways, the focus for me […]
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Over the past couple of months, I’ve seen a number of sources claim that traffic from large language models (LLMs) and AI platforms shows a “higher” intent than traditional organic search traffic. I’ve not seen any data to support this, so I decided to gather my own. I crowdsourced from dozens of fantastic SEOs across […]
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Breadcrumbs are website navigational aids that indicate the user’s location within the site. The term comes from the German fairy tale Hansel and Gretel by the Brothers Grimm, where Hansel scattered breadcrumbs on the ground to help them find their way out of the forest. Similarly, breadcrumbs help users find their way within a site’s […]
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