SEO

Not long ago, searching the web felt like using a simple database index. You typed in a keyword and received a list of pages that matched, with different variables and weightings (that we knew as ranking factors). Today, search has become far more sophisticated. With AI at the core, platforms like ChatGPT, Gemini, Perplexity, and […]

Competitor analysis has always been a core part of SEO, yet the rise of AI driven search and LLM powered results has reshaped how we understand the competitive landscape. Instead of focusing only on ranking positions, we now examine visibility across many surfaces, the clarity and usefulness of content, the strength of entities, and how […]

5 Things you need to know From LLM-powered platforms like ChatGPT to the AI Overviews in Google’s search results, AI search is already having an impact on brand visibility and clickthrough rates. But the rate of change may be about to speed up with the arrival of Google AI Mode. Currently rolling out to 180 […]

Introduction Everyone wants to know what they can do to increase their brand’s visibility in AI-assisted search. So, the SALT team conducted research to see if traditional SEO ranking signals had any impact on brand mentions in AI responses. AI search is disrupting traditional SEO. Success is no longer as simple as ranking on page […]

The team at SALT has carried out research into whether content structure and templates have an impact on your content surfacing in Google AI Mode. Now that Google AI Mode is available in the UK, CMOs and marketers are naturally keen to know how best to optimise their content. A quick online search will throw […]

In an era where AI-powered search and generative summaries are becoming mainstream, simply writing good content is no longer enough. Organisations need to demonstrate four key qualities of Experience, Expertise, Authoritativeness and Trustworthiness (EEAT) so that their content can be surfaced reliably by large language models (LLMs) and AI-driven search engines. Why EEAT still matters, […]

When Google launches something new through its Labs division, it often signals a bigger shift. The latest example is Google Doppl, an experimental app that lets you upload a full-body photo and see how you might look wearing outfits you find online. It is part dress-up tool, part AI demo, and while still early and […]

How do we tackle AI Mode becoming the default Search experience? Search is shifting from lists of links to answers, conversations, and multimodal guidance. Google’s AI Mode and AI Overviews are moving toward default behaviours in more markets and surfaces, blending text, voice, and vision while sending billions of clicks to the open web (according […]

Large language models and AI-driven platforms are transforming how information is discovered. For organisations, the challenge is clear: how to ensure visibility within these systems. While traditional SEO principles remain relevant, the context has shifted. To maintain presence, three areas require attention – Accessibility, Consensus, and Entity. Together, these form the ACE Framework. A – […]