As we all know, the world of SEO travels at a million miles per second, which is why we like to keep up to date with the very latest SEO news and analysis. Including reviews and guides on the latest technologies and tools, as well as tips on SEO best practice, find out everything you need to know from one of the most prominent UK SEO agencies, here.
It’s been nearly a month since Google began rolling out AI Mode in the US., In typical Google fashion, a mix of curious screenshots has surfaced ranging from misinformation to completely random responses. I’ve been focused on compiling and analysing as much data as possible from r early observations, aiming to understand the output and […]
Read more
The travel industry is undergoing a dramatic shift with the rise of Large Language Models (LLMs) and generative AI. These technologies are transforming how travellers research, book, and experience trips, making it essential for businesses to adapt. From personalised recommendations to AI-powered travel search, understanding how to optimise for these systems can give your travel […]
Read more
SEO is not an exact science, and neither is SEO forecasting. It is a complex task that you can approach from various angles and encompasses a range of factors. What is SEO forecasting? SEO forecasting uses historical SEO data to predict future rankings, search traffic, and optimisation outcomes. This data may include metrics such as […]
Read more
Direct and organic traffic are two of the most frequently discussed sources when analyzing website visits. Their definitions are well established: Direct traffic: Visitors who land on a website by typing the URL directly into their browser or using a saved bookmark. Organic traffic: Visitors who arrive via a search engine after clicking a non-paid […]
Read more
Google’s reported move to bring the Discover feed to desktop signals more than a routine feature rollout — it marks a notable shift in how people encounter content online. This expansion reflects Google’s transition from being a pure search tool to a personalised content hub, and the ripple effects will touch publishers, marketers, and users […]
Read more
It wasn’t a hard call to guess the main topic of Google I/O 2025. Given Google’s need to hold a completely separate event for all of its Android news, I expected the I/O Developer conference to be AI-heavy, and it was. While Gemini 2.5 and AI Mode are the headline takeaways, the focus for me […]
Read more
Over the past couple of months, I’ve seen a number of sources claim that traffic from large language models (LLMs) and AI platforms shows a “higher” intent than traditional organic search traffic. I’ve not seen any data to support this, so I decided to gather my own. I crowdsourced from dozens of fantastic SEOs across […]
Read more
Breadcrumbs are website navigational aids that indicate the user’s location within the site. The term comes from the German fairy tale Hansel and Gretel by the Brothers Grimm, where Hansel scattered breadcrumbs on the ground to help them find their way out of the forest. Similarly, breadcrumbs help users find their way within a site’s […]
Read more
DuckDuckGo is a search engine oriented towards privacy, which does not track user information. Because of this, SEO for DuckDuckGo works somewhat differently than it does for search engines like Google, which keep track of the behaviour of their users to utilise user engagement signals. This is part of their overall ranking mechanisms and quality […]
Read more
AI is becoming more prominent in search, and recent studies show that when an AI overview appears in Google Search, click-through rates drop significantly. At the same time, users are increasingly discovering information through other platforms, applications, and digital methods rather than turning to Google as their first choice. This shift means that SEO professionals […]
Read more
Balancing quick wins against longer-term SEO plays is always a challenge when deciding how and where to allocate resources. Different stakeholders within a client’s business have varying expectations about how long SEO should take to show an impact. To address this, we balance shorter-term tactics, or “quick wins,” with longer-term initiatives that deliver results over […]
Read more
Business-to-business (B2B) buyers spend nearly a third of their time (27%) on online research, according to Gartner. This, alongside similar statistics, underlines the importance of strategic digital marketing and how crucial search engine optimisation (SEO) is to ensuring success for B2B businesses. Businesses need to assess how well their websites perform compared to their competitors. […]
Read more