News

Protein Works, an innovation-led nutrition and functional foods brand, is pleased to announce a strategic partnership with SALT.agency, a world-renowned SEO agency. The move signals a significant step in Protein Works’ ambitious growth plans to expand its marketing and product strategy through a focused analytics and SEO strategy, with a keen eye on leveraging AI […]

SALT.agency is pleased to announce that it’s now an official industry and course partner with the Fashion Retail Academy. Offering diverse courses, the London-based academy provides hands-on training and industry-relevant knowledge. With a strong emphasis on creativity and practical skills, the academy equips students with the expertise needed to excel in the dynamic world of […]

The much-rumored AI-powered Google Search engine, code-named Magi, has finally arrived with a new search generative experience (SGE). However, access to this new feature is limited to a Google Labs waitlist, which means users may have to wait several weeks before they can try it out for themselves. But fear not — we’ve got a […]

SALT.agency is excited to announce that Thierry Ngutegure will join the agency as Head of Data Insights. Arriving as the company’s first Head of Data, Thierry will oversee the building of SALT’s existing data and insights product offering as a complementary service.  With over eight years working across some of the biggest data PR campaigns […]

SALT.agency is pleased to announce the hiring of Pete Watson-Wailes in a brand new role as Operations Manager. Pete will be the company’s first Operations Manager — a new leadership role created thanks to continued growth at the technical SEO agency.  Pete will oversee the broader organization of SALT, helping to maintain and grow company […]

SALT.agency is pleased to announce Andy Jessop will be its first Head of Content. Thanks to continued growth within the agency and the content team, Andy will step up from the position of Content Strategy Manager to help expand SALT’s content offering to clients. Within his new role, he will be responsible for building out […]

SALT.agency is pleased to announce the promotion of Dan Taylor to Head of Technical SEO. In his new role, Dan will be the go-to person for all things technical. He’ll be responsible for building frameworks for the SALT.agency team and overlooking the technical performance of all our clients. Dan has built his expert set of […]

SALT.agency is proud to announce that it has been recognised in the Queen’s Awards for Enterprise in the category of international trade. Personally approved by Her Majesty The Queen, SALT’s recognition comes for outstanding short-term growth in overseas sales over the last three years. The Queen’s Awards for Enterprise are among the most prestigious business awards […]

Technical SEO agency, SALT.agency, has announced interplanetary SEO services as part of a broadened package to prepare its clients for the online world of tomorrow. With space travel only years away, the agency has taken the first step in intergalactic digital marketing by launching a range of stellar interplanetary services, including: HREFPLANG troubleshooting & mapping […]

As SEOs, we’ve become acquainted with the countless Google updates for content, with E-A-T, Penguin, and RankBrain among others making a huge impact on SERPs.  Baidu, on the other hand, can be daunting for SEOs optimizing for China due to having a completely different ecosystem to Google. Ziyuan (meaning ‘resource’) is Baidu’s official content hub […]

Salesforce Lightning Experience (LEX) has developed somewhat of a bad reputation in the community for poor page speed load times and general load efficiency. It’s true, in a direct comparison to Classic, Lightning Experience is more cumbersome and adds unwanted milliseconds to load times. Lightning Experience itself can bring a number of benefits to storefronts, […]

Publishing regular new content is a hallmark of on-site SEO campaigns, but a joined-up strategy should not ignore the benefits of updating old content for SEO as well. Old content has several advantages when it comes to optimising your search engine performance: It’s there – there’s no need to create it from scratch. You can […]