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News

Including company news, as well as industry news, find out all there is to know about SALT.agency’s place within the SEO industry. From competition and award wins, through to charity news and other insights, take a look through our news pieces right here.

  • How to avoid key event bloat in GA4

    In Google Analytics 4 (GA4), key events refer to specific user actions that closely align with business objectives. These may include conversions, form submissions, or engagement actions, such as playing a video or expanding a text box. Labelling certain events as “key,” better models conversions and generates insights that support meaningful decisions. Accurate event tracking […]

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  • SALT.agency Wins Silver at the European Search Awards

    SALT, a leading SEO agency, is proud to announce that its campaign for Swaledale Butchers won silver at the European Search Awards in the Best Use of Search for Retail & Ecommerce. Our commitment to addressing customer challenges over following industry trends has been instrumental in securing this recognition.  The European Search Awards recognise and […]

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  • How does blogging benefit your business?

    Blogging is a valuable content marketing strategy that uses high-quality content to promote a business, boost brand credibility, and engage customers. It also plays a crucial role in SEO, helping businesses rank higher in search engine result pages (SERPs) and attract organic traffic. Companies can enhance online visibility by publishing relevant, optimised content, to improve […]

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  • Protein Works partners with SALT.agency

    Protein Works, an innovation-led nutrition and functional foods brand, is pleased to announce a strategic partnership with SALT.agency, a world-renowned SEO agency. The move signals a significant step in Protein Works’ ambitious growth plans to expand its marketing and product strategy through a focused analytics and SEO strategy, with a keen eye on leveraging AI […]

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  • SALT.agency partners with The Fashion Retail Academy

    SALT.agency is pleased to announce that it’s now an official industry and course partner with the Fashion Retail Academy. Offering diverse courses, the London-based academy provides hands-on training and industry-relevant knowledge. With a strong emphasis on creativity and practical skills, the academy equips students with the expertise needed to excel in the dynamic world of […]

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  • Thierry Ngutegure joins SALT.agency as Head of Data Insights

    SALT.agency is excited to announce that Thierry Ngutegure will join the agency as Head of Data Insights. Arriving as the company’s first Head of Data, Thierry will oversee the building of SALT’s existing data and insights product offering as a complementary service.  With over eight years working across some of the biggest data PR campaigns […]

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  • Dan Taylor promoted to Head of Technical SEO

    SALT.agency is pleased to announce the promotion of Dan Taylor to Head of Technical SEO. In his new role, Dan will be the go-to person for all things technical. He’ll be responsible for building frameworks for the SALT.agency team and overlooking the technical performance of all our clients. Dan has built his expert set of […]

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  • SALT.agency recognised in Queen’s Awards for Enterprise in international trade

    SALT.agency is proud to announce that it has been recognised in the Queen’s Awards for Enterprise in the category of international trade. Personally approved by Her Majesty The Queen, SALT’s recognition comes for outstanding short-term growth in overseas sales over the last three years. The Queen’s Awards for Enterprise are among the most prestigious business awards […]

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  • Interplanetary SEO services announced

    Technical SEO agency, SALT.agency, has announced interplanetary SEO services as part of a broadened package to prepare its clients for the online world of tomorrow. With space travel only years away, the agency has taken the first step in intergalactic digital marketing by launching a range of stellar interplanetary services, including: HREFPLANG troubleshooting & mapping […]

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  • Carrying out redirects through your cloud provider

    Website migrations can be extremely varied activities; they can be completely different each time and are often paramount to an SEO campaign. There are a few things that do not ever change with migrations, and one of the most important factors with any migration is the redirects. Redirects can make or break a migration. By […]

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