News

Including company news, as well as industry news, find out all there is to know about SALT.agency’s place within the SEO industry. From competition and award wins, through to charity news and other insights, take a look through our news pieces right here.

  • Interplanetary SEO services announced

    Technical SEO agency, SALT.agency, has announced interplanetary SEO services as part of a broadened package to prepare its clients for the online world of tomorrow. With space travel only years away, the agency has taken the first step in intergalactic digital marketing by launching a range of stellar interplanetary services, including: HREFPLANG troubleshooting & mapping […]

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  • Baidu SEO: Baidu’s content quality guidelines

    As SEOs, we’ve become acquainted with the countless Google updates for content, with E-A-T, Penguin, and RankBrain among others making a huge impact on SERPs.  Baidu, on the other hand, can be daunting for SEOs optimizing for China due to having a completely different ecosystem to Google. Ziyuan (meaning ‘resource’) is Baidu’s official content hub […]

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  • How to perform actionable SEO Competitor Analysis

    With daily keyword ranking changes and forever evolving search engine algorithms, it’s difficult to maintain a constant overview of your business’ digital presence against competitors. Add to that the recent world events of the past few years, leading to significant demand for greater digital exposure for all industries, now is the perfect time to understand […]

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  • Improving performance and speed in Lightning Experience

    Salesforce Lightning Experience (LEX) has developed somewhat of a bad reputation in the community for poor page speed load times and general load efficiency. It’s true, in a direct comparison to Classic, Lightning Experience is more cumbersome and adds unwanted milliseconds to load times. Lightning Experience itself can bring a number of benefits to storefronts, […]

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  • Top tips for updating old content for SEO

    Publishing regular new content is a hallmark of on-site SEO campaigns, but a joined-up strategy should not ignore the benefits of updating old content for SEO as well. Old content has several advantages when it comes to optimising your search engine performance: It’s there – there’s no need to create it from scratch. You can […]

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  • Carrying out redirects through your cloud provider

    Website migrations can be extremely varied activities; they can be completely different each time and are often paramount to an SEO campaign. There are a few things that do not ever change with migrations, and one of the most important factors with any migration is the redirects. Redirects can make or break a migration. By […]

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  • How does PPC complement SEO?

    Before we tackle the relationship between PPC and SEO, let’s introduce both concepts. Search Engine Optimisation (SEO) encompasses the technologies, techniques, processes and tactics used to achieve the highest organic rankings in search engine results pages (SERPs) — leading to increased chances of higher website traffic and business success. PPC stands for Pay Per Click, […]

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  • UK businesses with .eu domains will be dealt killer Brexit KO

    One year on from the historic triggering of Article 50 by the United Kingdom on 29 March 2017, a quietly published ‘Notice to stakeholders’ was released in Brussels by the Directorate-General for Communications Networks, Content and Technology. The details of which will have serious consequences for UK businesses that have bought, and are using .eu domain […]

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  • SALT.agency announces Boston office location

    SALT.agency is proud to announce that it has transcended international boundaries by creating a base in Boston, Massachusetts, and is now in a working collaboration with US PR agency, Hollywood Agency. After searching for a US hub over the past two years to cater to substantial international demand, we were able to confirm our stake […]

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