Getting to grips with hyperlocal SEO

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Hyperlocal marketing is here to stay, but it’s a term that has been bandied about for around two years now, as anyone working in digital will know. Although hyperlocal marketing has been around far longer in print and on the radio, thanks to mobile technology, it’s only now coming into its own online. For those …

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What could Google Home Service Ads mean for SEO?

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Last June at SMX, Google announced that the future ‘3 Pack’ would be made up of two organic listings and one sponsored listing, however, Google has recently been testing its new, ad express powered, product in the San Francisco Bay area and it looks like that all of the ‘3 Pack’ are in fact sponsored …

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How the Google Possum update will change local SEO

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TL;DR: Google has shaken up how local search works, meaning that businesses that aren’t geographically in the city centres now have more of a chance of appearing in the Map Pack than they did previously. The search engine has also placed greater importance on a user’s physical location, and businesses that share the same address are now …

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Achieving local search success in 2016

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This post has been written for companies who want to improve their website’s local performance, whether it be independent stores with an established brick and mortar store, or a national company with a number of branches. Caveat: There are many more factors that will contribute to your local SEO success, however these are some top …

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