eCommerce

What is product bundling? Product bundling is a retail strategy that involves selecting various items and offering them as one bundled product package. The most common examples of product bundling are generally gift sets and hampers, or any sets that contain related products. This can be used to either cross-sell or up-sell associated items to […]

Google is the world’s leading search engine. However, in the US and Europe, Amazon’s alternative can affect its eCommerce-related queries. The two companies are battling against each other in a war to secure the best engineers. To improve its eCommerce-related queries experience, Google recently added a shoppable filter on the left-hand side of its SERP. […]

Recent socio-economic developments have negatively impacted a number of industries, especially those relying consumers having a significant amount of disposable income to afford small luxuries.  One such industry is jewellery. We investigated six brands within the performance of the US jewellery eCommerce industry and how they coped with the recent turmoil caused by the COVID-19 […]

Shopify is a well-known eCommerce platform that allows companies to create a storefront and sell online. Unfortunately, there are a number of frequent technical SEO issues with Shopify that might hurt a website’s ability to rank highly on search engines. This blog specifically goes over Shopify indexing issues and how to fix them.Common causes of […]

eCommerce pages from sectors such as Nutrition, Fitness, Medicine, Sexual Health, Groceries, and Food experience massive traffic drops. Most of them showed up in traffic losses from 2018 and 2019 onwards, never bouncing off the bottom again. In most cases, drastic declines appeared shortly after the E-A-T Google update. Is it a coincidence? Let’s take […]

There are millions of eCommerce websites across the world, but not all of them are perfect. This is especially the case when it comes to SEO, which can massively effect search engine rankings and the user experience, such as mobile-friendliness of the site for users. There is more to building an attractive site. Your product […]

With most sports, you often find the player blaming their equipment for poor performance, which fuels them to overhaul their kit instead of finding the root cause of what’s wrong. The way people buy golfing products such as power caddies and irons has considerably changed over the years in the US. They’re no longer heavily […]

Ecommerce SEO, sometimes referred to as retail SEO, is a strategy that is carried out to help improve your organic visibility in search results to drive targeted traffic to your online store. It involves enhancing your online presence, utilising a number of methods, and optimisation techniques. Why is SEO important for Ecommerce? Optimising your ecommerce […]

This article is a guide on how to choose an eCommerce platform that is perfect for your business. It will give you all the information you need to know about the different types of platforms and which one is best suited for your needs. Factors to consider when picking an eCommerce platform When it comes […]

In March 2020, we analyzed more than 1,900 Salesforce Commerce Cloud websites for a number of common SEO issues and quirks.  You can read the original study here, and we will be updating this in 2022. However, in this smaller study, we’re taking a look at fashion and apparel websites and how they perform in […]