Author: Lucy Fletcher

  • Does social media offer SEO benefits?

    This is a frequently asked question, with clients often wanting to know more about the relationship between SEO and social media. After all, social media is something we regularly recommend clients utilise themselves if they don’t already, but it can be a rather time-consuming task. So, the time has come to tackle the links between […]

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  • How to diagnose Google ranking changes

    Google Core Algorithm updates are updates which work on improving search results, thus improving Google’s first and most valued product – Google Search. The intent is always on a better user experience, which means Google often involve quality updates such as spam detection, download speed, pop-ups, ads or content quality. While the other factors speak […]

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  • SALT.agency aims to raise 1k for Alzheimer’s charities this festive season

    This festive season, SALT.agency has chosen to raise money for two important national charities – the Alzheimer’s Society and Alzheimer’s Research UK. Our goal is to raise a minimum of £1,000 by mid-January, which we will then split equally between the two charities. We are asking for donations for the opportunity to watch our resident Santa have his large beard removed on December 15 […]

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  • How to combat social media security risks

    Security risks on social media can come from outside and inside the company; from outside they are usually malicious, but from inside the company they are often caused by human error. There are also security risks inherent to the platforms themselves, but aside from removing your business from social media altogether (which I certainly do […]

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  • 5 essential Instagram tips for your business

    The future of social media posts is very much visual, which is great news for Instagram – a platform which is going from strength-to-strength at the moment. Having recently emulated Snapchat with the introduction of its Stories feature, Instagram is now boosting its already healthy userbase of 700 million monthly active users with Snapchat fans. Do […]

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  • Why you’re losing social media followers

    Growing an organic audience for your business on social media is no easy task – it can take a long time and lots of hard work. It’s great when it feels like you’re getting somewhere with it, so it’s no wonder many businesses start to panic when they see their follower numbers drop. Some fluctuation […]

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  • How to grow your brand on social media

    If your business doesn’t currently have a presence on social media, this needs to change. Social networks are rapidly becoming the favoured customer service option of many, and to some, if you don’t exist on social media, you don’t exist full stop. Taking that first step into the world of social media for your business […]

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