SALT.agency wins prestigious research prize
SALT.agency is proud to announce that it has won TechSEO Boost’s 2018 research award.
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Author: Andrew Jessop
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What to do when you don’t want to be found by search engines
Generally speaking, search agencies are hired to help businesses become as visible as possible to search engines. Despite this, there are a few very good reasons why a business might want to restrict certain pages from being discovered.
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Why page speed matters and how to improve it on your site
In March 2017 Google announced that page speed is included as a ranking factor in its mobile-first index. For a long time Google warned that mobile sites are going to take greater priority over desktop sites, and in March, it stated explicitly that it was rolling out mobile-first indexing. In the post on the Webmaster […]
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Bing makes improvements for maps-related searches in UK
Microsoft announced that it is unrolling a series of improvements for map-related searches in the UK. Although not exactly ground-breaking, as the features have been featured in Google Maps for a number of years, Bing users will be glad to know that they can now take advantage of the new additions. Possibly the most useful feature for users, […]
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What you need to think about for Google’s mobile-first index: updated
Edit 26/03/2018: Just four days after publishing this blog, Google officially announced that it is to begin rolling out mobile-first indexing. Read about what the developers said, here. It’s no secret that Google has been encouraging a mobile mindset over the past few years, and has offered small ranking rewards for those that adhere. More recently, […]
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Why retailers should take digital transformation seriously
In a recent study by Oxford Economics, it was revealed that only 3 per cent of retailers have completed digital transformation projects. This is despite 93 per cent of online shoppers making purchases at stores based in the UK in 2017. What’s more, out of those that have started investing in digital transformation, 22 per […]
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Still on HTTP? What remainers need to know about HTTPS
On 8 February Emily Schechter, writing on Google’s security blog, reminded website owners and developers that HTTPS encryption is not just a momentary fad, but it is something that Google will be pushing for the long term. She also stated that “a larger subset of HTTP pages” will soon be marked as “not secure” by Chrome. […]
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Why tech companies are looking towards Africa in 2018
There’s no doubt that many African countries have walked a troubled path over the last eight years, and many continue to struggle in the wake of the Arab Spring, especially on the continent’s northern coast. But as digital begins to reach the end of its physical expenditure in the West, and investment pours into India […]
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Google to mark non-HTTPS sites as ‘not secure’ from July
It has been announced on the Google Security Blog that Chrome will mark all HTTP sites as “not secure” from July, with the change debuting on Chrome 68. For many years now the search engine has been ushering webmasters towards HTTPS encryption, including in early 2017, when it began marking HTTP pages as “Not Secure” […]
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Image optimisation — a quick guide to best practice
More often than not, you will find an array of people discussing content optimisation, and the use of keywords within articles and landing pages, but as image search is becoming increasingly prevalent, as discussed in an earlier article, image optimisation should not be overlooked. With that in mind, here is SALT.agency’s guide to image optimisation: […]
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Google Search Console begins full beta roll out
The Twitter SEO community is currently alight with conversation about the full rollout of the long-awaited beta Google Search Console. Seemingly now available to just about everyone, you can check your access status here. From there, check the top right of the screen, click “search properties” and view whether you are verified for the new console. […]
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SALT.agency announces Boston office location
SALT.agency is proud to announce that it has transcended international boundaries by creating a base in Boston, Massachusetts, and is now in a working collaboration with US PR agency, Hollywood Agency. After searching for a US hub over the past two years to cater to substantial international demand, we were able to confirm our stake […]
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