There is no doubt 2016 has been an unorthodox year for most, putting strain on nearly every sector – including fashion. This paper discusses fashion eCommerce’s most difficult year, explaining why some brands struggled while others succeeded, and what next year might bring. Note – The report has now been removed as it is out of date […]
Read more
Over the past ten or 11 years the power of social media has grown beyond belief. At first like a stream and then into a river and then a flood, it now sits as an ocean in our consciousness. We orient our free time around it, report gatherings, bookmark meals, and document concerts and gigs. […]
Read more
Christmas is a time of giving, and this year the team at SALT decided they would like to give back a little something to their local community. Our chosen charity is Holbeck Elderly Aid, who do a wonderful job of supporting the older population of Holbeck to live independently through organised activities, transport, befriending, home assessments, and […]
Read more
Since the 2007-8 financial crisis, people have changed the way they think about major banks, helping pave the way for a stream of challenger banks, which first began to emerge in 2010. This paper discusses the development of such banks, their continued evolution, and where they are set to go next year and thereafter. Note this […]
Read more
Celebrities, brands and the general public alike are prone to errors on social media which can easily go viral. As Jon Ronson’s book, So You’ve Been Publicly Shamed highlights, there is always a hate mob online ready to take down anyone who dares to make a mistake in the public eye – whether it be […]
Read more
The American public have voted, and Donald Trump has won the 2016 presidential election. One of the many questions on the world’s lips right now is, what happens to the @POTUS Twitter account? After all, it has a healthy 11.4m followers, and has been fairly involved in making Obama’s views heard online during the election campaigns. President […]
Read more
Last year I wrote a piece for Social Media London, looking at how the English language has developed over the past 100 (or so) years and how Emojis are now beginning to influence our communications. This was brought on by the joy emoji (😂 ) being named as the Oxford English Dictionary 2015 Word of […]
Read more
Google Search Console (GSC) is very powerful software with many a useful tool, and there’s no way I could really recreate any element of it better myself. However, using Excel and some nifty formulas we can create a very reasonable emulation which gives us access to some added data that GSC doesn’t supply. For instance, take […]
Read more
There’s no doubt that 2016 has been a difficult year for the search travel market. With that in mind, SALT.agency has released a new report detailing how the market has fared, what it has had to overcome, and what lays in store for 2017. This has now been archived – please see our latest insights […]
Read more
Since May this year, Twitter has been busy working on ways to help people get more out of its 140-character limit. This has so far resulted in images, GIFs, and links no longer being counted towards the limit, which has brought much joy to the Twitter community. It seems there is now further delight for […]
Read more
Last June at SMX, Google announced that the future ‘3 Pack’ would be made up of two organic listings and one sponsored listing, however, Google has recently been testing its new, ad express powered, product in the San Francisco Bay area and it looks like that all of the ‘3 Pack’ are in fact sponsored […]
Read more
On October 21st (2016) we witnessed one of the largest online DDoS (Distributed Denial of Service) attacks ever. Hackers targeted Dyn, a US-based company that hosts domain name systems. This in turn affected a large number of popular websites and services, including Spotify, Twitter, Survey Monkey, Netflix, and Eve Online. It’s thought that hackers were […]
Read more