Brand awareness is one of the stalwarts of marketing. Long before digital marketing became a thing, a Coke bottle was a symbol for a dark-coloured soda drink the world fell in love with. No clever copy needed – even an empty bottle on a rubbish heap would do the trick. That’s brand awareness. SEO is […]
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When creating a product or service, identifying your target market is important. Yet, it goes beyond what your target audience looks like or where they come from. True audience understanding comes from interpreting a customer’s goals, struggles, and thoughts. In this article, we’ll explore the concept of a customer archetype, how to create one, and […]
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Migrating to Contentful, a headless CMS, is becoming more common as businesses look for flexibility, scalability, and future-proofing. The platform offers clear advantages over traditional CMSs, but any migration carries risks. For SEO, the stakes are particularly high, lose sight of critical details, and you risk traffic declines, ranking losses, and content visibility issues. This […]
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DuckDuckGo is a search engine oriented towards privacy, which does not track user information. Because of this, SEO for DuckDuckGo works somewhat differently than it does for search engines like Google, which keep track of the behaviour of their users to utilise user engagement signals. This is part of their overall ranking mechanisms and quality […]
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AI is becoming more prominent in search, and recent studies show that when an AI overview appears in Google Search, click-through rates drop significantly. At the same time, users are increasingly discovering information through other platforms, applications, and digital methods rather than turning to Google as their first choice. This shift means that SEO professionals […]
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The digital landscape is an ever-changing and competitive place to be, especially for a digital industry such as SaaS. It relies on constant creativity and innovation to engage an audience and remain memorable amongst a vast sea of competitors. Luckily, there are many elements to an internet marketing strategy, so if you find that one […]
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Balancing quick wins against longer-term SEO plays is always a challenge when deciding how and where to allocate resources. Different stakeholders within a client’s business have varying expectations about how long SEO should take to show an impact. To address this, we balance shorter-term tactics, or “quick wins,” with longer-term initiatives that deliver results over […]
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Business-to-business (B2B) buyers spend nearly a third of their time (27%) on online research, according to Gartner. This, alongside similar statistics, underlines the importance of strategic digital marketing and how crucial search engine optimisation (SEO) is to ensuring success for B2B businesses. Businesses need to assess how well their websites perform compared to their competitors. […]
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Historically, Google has rewarded authenticity and consistency over time, leading to what some might call a “big brand bias”. Google often rewarded large, established brands with a track record of reliability by giving them greater visibility. However, this trend seems less apparent in the new age of AI-driven tools like ChatGPT, Copilot, and other large […]
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With the rise of generative AI tools like ChatGPT, Gemini, and Perplexity, consumers are increasingly relying on generative AI engines to research topics, ask questions, and create content. Even traditional search platforms like Google are integrating generative AI features, slowly introducing these innovations at a gradual pace to users as the mass market becomes more […]
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The landscape of search engine results pages (SERPs) has changed significantly in the past year, driven by the rise of generative AI and user-driven platforms like Reddit and Quora. These shifts are forcing businesses to rethink how they compete for attention online, especially in the SaaS space. One major element in this evolution is the […]
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Amazon has unveiled a new AI-powered search assistant called Rufus, billed as unprecedented and bound to change how consumers find what they’re looking for on the e-commerce giant. Instead of a mere presentation of choices of products, Rufus is designed to engage them with their queries in a more personalised and conversational manner. This is […]
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