A common aim between Information Architecture (IA) and Search Engine Optimisation (SEO) is discovery. Can users find and discover the content you have produced to meet their needs, whether they’re on a search engine results page, or navigating around your website? Previously there was a clear distinction between those wanting to provide good user experiences […]
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We are excited to announce that on 27 July 2017, we will be co-hosting a technical unconference called Take It Offline (North), at Bar Soba in Leeds city centre. The informal yet informative hangout aims to bring together like-minded tech-heads from across the country to the north, to discuss and share ideas about what Google, Android […]
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Google Search Console (GSC) is very powerful software with many a useful tool, and there’s no way I could really recreate any element of it better myself. However, using Excel and some nifty formulas we can create a very reasonable emulation which gives us access to some added data that GSC doesn’t supply. For instance, take […]
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TL;DR: Google will be introducing a mobile only index in the next few months There will not be two separate indexes, Google will crawl mobile pages ahead of desktop pages Google is rewarding websites that implement AMP with high rankings AMP implementations may result in the loss of Google Analytics data You don’t need a […]
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Being one of the main enterprise ecommerce solutions for large brands, especially in the retail sphere, there’s not an awful lot of SEO documentation for Demandware out there. I’ve come across a few at best. Perhaps this shouldn’t come as a surprise due to the small number of brands using it – no matter how significant […]
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When you’re building an international friendly and multilingual website, there are a number of decisions that need to be made, and one of the first decisions will be around which countries you target and how you target them. Understanding your best strategic opportunities Google Analytics data can play a big part in this, in your […]
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In this study we look at how to protect your SEO rankings from dropping when moving onto CloudFlare while having your website protected by the advanced features and protection that the CloudFlare platform offers.
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Typically, as part of a technical SEO audit or troubleshooting session, it is extremely important to analyse server logs. These logs generally contain all requests made to the web server and contain important information such as: Host name Date and Time of access URL they have accessed User Agent Method used HTTP status code Below is an example of a […]
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We all know that Amazon dominate the market for… well, most things nowadays. Even people I know who claim to hate Amazon still order from them whilst grimacing, as they have long offered us the cheapest prices for most of the items we require. When times are tight (and when they’re not), the majority of […]
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