Here at SALT.agency, we like to hire both experts in our field and also, individuals in which we see a great deal of potential. While we are first and foremost a technical SEO agency, we also need some complementary skills within the company, and we recently decided that it was time to expand upon our […]
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Anchor text is clickable text that links to a webpage. It entices visitors to click through with an indication of what they will find when they do. Also known as ‘link labels’ or ‘link titles’, search engines use anchor text as one of the signals for determining a page’s subject matter. Search engines then rank […]
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If you regularly upload content to a website or multiple websites, then the chances are you will have had some of it stolen at some point. While this can sometimes leave you unaffected, it can also have a devastating impact on your SEO efforts. Stolen content can range from a short paragraph to a full […]
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Site speed is important for all site owners and SEOs to monitor. As you may already know, if a page takes longer than three seconds to load, half of visitors will choose to leave — and that is where your chance of conversion ends. It doesn’t matter how good your site looks or how great […]
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You’ve just discovered a new clothing brand through one of many digital channels. You click through to their website and really like what they’re selling. But hold on! You have questions. Where are they based? Do they deliver to the UK? Are they trustworthy? You’re on the fence and what you really need to know […]
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Welcome to the first edition of SALT’s Search Summary. This is the first in a series of short videos by the SALT.agency team. These videos will cover key topics around SEO industry news, Google updates, SEO tool updates, company news, and more. If it’s current and relevant, we’ll be talking about it. In this episode, […]
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Building your brand and establishing a robust online presence through your social channels is hard work. This fact makes it even more disheartening when I see businesses ruin all of their hard work with just a few poorly thought-out posts. It might be an explosive rant or an unpopular opinion. It could be posts full […]
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When you post on your company’s Instagram account, I guarantee that the most important thing to you is how many ‘likes’ your post is getting. Do you judge that post on how many ‘likes’ it receives? Probably so. Do you feel that a post with fewer ‘likes’ is a failure? Possibly. Some Instagrammers — businesses […]
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Great content is what draws visitors in to your website and hopefully keeps them there. However, it can be all too easy to get carried away with trying to please search engines when writing this content. So, should your copy be written for the reader or should it be primarily drafted with search engines in […]
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Meta descriptions are sometimes overlooked or deemed unimportant because they aren’t used by Google to determine rankings — however, they are often the first thing that a potential customer will see of your business online, and they do influence your click-through rate. With that in mind, they are therefore an important aspect of your on-page […]
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Your work life and home life should not be mutually exclusive, however, they are all too often seen as such — after all, it’s no secret that, in some sectors, leaving work on time to get a glimpse of your kids’ faces before bedtime is frowned upon.
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A video by Matt Cutts in 2014 seemingly suggesting guest blogging was dead caused a bit of a stir in SEO and offsite communities, as did more recent statements from Google echoing the same sentiment. However, context is key, and all of these warnings were aimed at guest blogging done badly. By badly I mean […]
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