Content

Yandex Zen is a personalised recommendations service created by Yandex. It can serve as a great marketing tool for lead generation, brand awareness, and new demand creation for many businesses. The platform enables individual and corporate users to publish content (articles, videos, photos), and an algorithm recommends content to users based on their interests. If […]

Every now and then, consultancy firms face challenges that are abnormal and create new solutions. We faced that last year, to classify over a quarter of a million articles with a very limited budget. Our target was that if we can classify over 80% of them automatically with a 90% accuracy, then we can do […]

Two main types of content can be posted on the YouTube platform: YouTube original series and movies User-generated content Research by Statista shows that 81% of US 15 to 25-year olds use YouTube, closely followed by 71% of 26 to 35-year olds and 67% of 36 to 45-year olds, making YouTube an excellent platform for […]

Anchor text is clickable text that links to a webpage. It entices visitors to click through with an indication of what they will find when they do. Also known as ‘link labels’ or ‘link titles’, search engines use anchor text as one of the signals for determining a page’s subject matter. Search engines then rank […]

If you regularly upload content to a website or multiple websites, then the chances are you will have had some of it stolen at some point. While this can sometimes leave you unaffected, it can also have a devastating impact on your SEO efforts. Stolen content can range from a short paragraph to a full […]

In my last blog post about iGaming SEO, I discussed a few ideas to optimise existing content for gambling brands. But what if, as an iGaming brand, you don’t already have much content to support your product and landing pages? If you’ve previously relied heavily on PPC, affiliate marketing, or lead generation to acquire first-time […]

One aspect of running a successful eCommerce site is how you handle your changing inventory, especially if you sell unique, one-off products that cannot be restocked. When an item sells out, its page on your website becomes obsolete. There are other reasons why you might have expired content on an eCommerce site, from seasonal changes […]

You’ve just discovered a new clothing brand through one of many digital channels. You click through to their website and really like what they’re selling. But hold on! You have questions. Where are they based? Do they deliver to the UK? Are they trustworthy? You’re on the fence and what you really need to know […]

You have probably heard of evergreen content; the type of content defined as being relevant, engaging, and that generates large amounts of traffic for extended periods. However, just because an evergreen piece of content gets lots of views, it does not mean that it meets the demands of your audience. With that in mind, we […]

The days when you could get away with a 300-word blog post are long gone — in fact, research shows that most shared articles are 3k-10k words long. Don’t let this put you off though — this seven step comprehensive approach to content crafting will guide you through the process of creating more effective and […]

Great content is what draws visitors in to your website and hopefully keeps them there. However, it can be all too easy to get carried away with trying to please search engines when writing this content. So, should your copy be written for the reader or should it be primarily drafted with search engines in […]

A video by Matt Cutts in 2014 seemingly suggesting guest blogging was dead caused a bit of a stir in SEO and offsite communities, as did more recent statements from Google echoing the same sentiment. However, context is key, and all of these warnings were aimed at guest blogging done badly. By badly I mean […]