If you have used the Google Search app on Android or iOS devices since the start of 2017, it’s likely you’ve encountered Google Discover in one of its several different forms. The curated content feed uses machine learning (also known as artificial intelligence or AI) to recommend web pages it thinks you might be interested […]
Read more
Best practices for SEO remain relatively similar regardless of the industry or sector that your business may be in. Yet, one sector that tends to be slow on digital marketing uptake is the scientific industry – often without good reason. But the potential for scientific businesses to grow online is massive, especially as investors are […]
Read more
For a while now, I have been using custom extraction to perform routine technical SEO tasks. Some of the examples I have used it for, include finding keywords for internal linking opportunities, identifying the number of products within a category and identifying tags across a website. For this, my go-to method is typically using XPath […]
Read more
Back in May of this year, Google announced and introduced three metrics that it confirmed would be measured and reported in Google Search Console. For a long time, Google has put an emphasis on web speed. So much so that it confirmed that page speed is a ranking factor on mobile. And since then, has […]
Read more
For many businesses, having an online presence is crucial, as long as you are optimising your website to reach the intended audience. For businesses that operate online – or where the location is not a deciding factor in influencing a purchase decision – optimising your website to reflect this will help you reach the largest […]
Read more
Healthcare is the encompassing term that generally focuses on maintaining or improving your health. Because of this, it means that the term is quite broad, as it can include prevention, diagnostics, cure, or recovery of both physical and mental injury. This means that the number of business opportunities within the sector is massive. From an […]
Read more
FMCGs are complex businesses. They produce a high volume of products for a range of different brands. As such, the launch of a new product passes through many internal functions; R&D, marketing supply chain, logistics, etc. On the face of it, it appears that these businesses are experts are rapidly developing and releasing new products […]
Read more
‘Traditional’ or ‘coupled’ – as they are commonly referred to – are the terms used to describe a CMS utilising a combined frontend and backend. As such, all aspects of the website, including content storage, content creation, design, and how content is displayed on devices is managed from one central place. There are advantages and […]
Read more
What is XPath? XPath is a query language that allows you to find the location of information within an XML document. This method makes it easier and quicker to look through a whole domain and output the required data in a systematic manner. Although you may be using a crawler such as Sitebulb or Screaming […]
Read more
In my last blog post about iGaming SEO, I discussed a few ideas to optimise existing content for gambling brands. But what if, as an iGaming brand, you don’t already have much content to support your product and landing pages? If you’ve previously relied heavily on PPC, affiliate marketing, or lead generation to acquire first-time […]
Read more
Whether you are partial to the odd flutter or not, gambling is big business around the world. Over the last 10 years, the online gambling industry for the UK has grown 173%, with an estimated 32% of the UK population now gambling every week. In fact, for the period of April 2017 to March 2018, […]
Read more
With Christmas just a couple of months away, many businesses are planning dedicated promotions and sales events in an effort to maximise their revenues over the next quarter. Dedicated events such as Black Friday, Cyber Monday, and the Boxing Day sales are some of the busiest days for ecommerce, yet you can’t just turn up […]
Read more