For a while now, I have been using custom extraction to perform routine technical SEO tasks. Some of the examples I have used it for, include finding keywords for internal linking opportunities, identifying the number of products within a category and identifying tags across a website. For this, my go-to method is typically using XPath […]
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Back in May of this year, Google announced and introduced three metrics that it confirmed would be measured and reported in Google Search Console. For a long time, Google has put an emphasis on web speed. So much so that it confirmed that page speed is a ranking factor on mobile. And since then, has […]
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What is XPath? XPath is a query language that allows you to find the location of information within an XML document. This method makes it easier and quicker to look through a whole domain and output the required data in a systematic manner. Although you may be using a crawler such as Sitebulb or Screaming […]
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Whether you are partial to the odd flutter or not, gambling is big business around the world. Over the last 10 years, the online gambling industry for the UK has grown 173%, with an estimated 32% of the UK population now gambling every week. In fact, for the period of April 2017 to March 2018, […]
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With Christmas just a couple of months away, many businesses are planning dedicated promotions and sales events in an effort to maximise their revenues over the next quarter. Dedicated events such as Black Friday, Cyber Monday, and the Boxing Day sales are some of the busiest days for ecommerce, yet you can’t just turn up […]
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