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Author: Dan Taylor

  • The Ultimate Guide To Yandex Algorithms

    When embarking on an international SEO campaign in Russia (and some countries in the Middle East and Eastern Europe), it’s impossible to look past one of Google’s biggest competitors, Yandex. Yandex was founded in the year 1997 as Yandex Search, by CompTek. Although its market share outside of Russia is small on the world stage (around 1.5% […]

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  • Why information architecture is important to SEO

    A common aim between Information Architecture (IA) and Search Engine Optimisation (SEO) is discovery. Can users find and discover the content you have produced to meet their needs, whether they’re on a search engine results page, or navigating around your website? Previously there was a clear distinction between those wanting to provide good user experiences […]

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  • How the Google Possum update will change local SEO

    TL;DR: Google has shaken up how local search works, meaning that businesses that aren’t geographically in the city centres now have more of a chance of appearing in the Map Pack than they did previously. The search engine has also placed greater importance on a user’s physical location, and businesses that share the same address are now […]

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  • Why An Accurate Google My Business Listing Is Vital

    Regardless of your industry or purpose of your website, whether you’re targeting a local, national or international audience, having an accurate and verified Google My Business listing is important. Your Google My Business profile can affect a number of things, such as how you appear on Google Maps (and Google Maps Directions feature), Google+, and […]

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