A year ago, ChatGPT disrupted our lives and processes. With it, countless AI tools quickly followed suit and became more accessible to the general public. Search engines are now beginning to introduce a plethora of AI-powered search tools. As businesses, we need to be prepared for how users will adopt these new technologies and how […]
Read more
Earlier this month at Google I/O, the search unveiled its next evolution in delivering organic results — Search Generative Experience. We recently posted our initial thoughts on SGE on our blog. In this post (one of a series we’ve put together), we will assess this new search engine results page further. SGE is essentially Google […]
Read more
Next.js is a popular component of modern headless architectures, with many companies choosing to build on the front end in Next.js and then connecting to a CMS such as WordPress for backend content management. Like all platforms, these builds can have technical SEO issues, and this isn’t lost on Next themselves, who have built a […]
Read more
In March 2020, we analyzed more than 1,900 Salesforce Commerce Cloud websites for a number of common SEO issues and quirks. You can read the original study here, and we will be updating this in 2022. However, in this smaller study, we’re taking a look at fashion and apparel websites and how they perform in […]
Read more
Over the past two years, the lines between technical SEO as a pure process and wider marketing practices and functions have become increasingly blurred. Core Web Vitals is one of the more prominent, with obvious considerations nesting in the intersection between technical SEO (page speed) and user experience. You can read more about Core Web […]
Read more
Working with large websites (1 million+ pages), or websites with high levels of time-sensitive content can sometimes be tricky when it comes to ensuring new content is crawled (and processed) so that users can discover it as quickly as possible. This is where the unavailable_after meta robots tag can come in handy. Unavailable_after tags provide […]
Read more
Firstly, what is a potato head page? A potato head page is a common occurrence on Salesforce Commerce Cloud websites and occurs when a product is removed from the catalog, but the PDP still loads and returns a 200 (minus the page content). Therefore, like a potato head, the page is similar to a head […]
Read more
If you’re running Apache, you have a .htaccess file. The .htaccess file, if maintained correctly, can be a considerable asset for any technical SEO, given that it can do many things ranging from improving TTFB, handling redirects, and setting page canonicals for non-HTML documents. When handling redirects, a lot of enterprise and older businesses that […]
Read more
This market analysis piece has been co-authored by Callum Corrigan, a self-confessed petrol head and Strategy Account Director at SALT, and Dan Taylor, Head of Research and Development. How people buy cars in the UK has changed a lot over the years, with customers taking parts of their journey online. Like any considered purchase, a […]
Read more
Salesforce is fast positioning itself within the marketplace as one of the go-to platforms for high-traffic, enterprise-level e-commerce businesses, and according to the latest W3Tech data the platform has been adopted in 2020 by companies such as the WWE, Halfords, and Dolce & Gabbana. As you may know, Salesforce Commerce Cloud has several frameworks and […]
Read more
At the end of the first VirtuaCon virtual conference, SALT’s Dan Taylor hosted a question and answer session with Google’s John Mueller. Tackling questions around how Google perceives site structure in the age of context vectors and semantic information architecture, as well as whether or not Google will roll out algorithm updates during the global […]
Read more
When talking about any website from a technical perspective, site speed is never far away from the agenda. In recent years, through various updates and communications, Google has reinforced and placed emphasis on the need to factor this into our core thinking. It’s a metric that a large number of SEOs and marketers gravitate to […]
Read more