Amazon has unveiled a new AI-powered search assistant called Rufus, billed as unprecedented and bound to change how consumers find what they’re looking for on the e-commerce giant. Instead of a mere presentation of choices of products, Rufus is designed to engage them with their queries in a more personalised and conversational manner. This is […]
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AI Overviews bring both opportunities and challenges for eCommerce businesses. As search trends shift, the growing role of AI-generated content in shaping user experiences around gift-related queries has sparked intriguing insights. Our analysis of AI Overviews for gift-centric search terms reveals surprising patterns in source selection, ranking distribution, and content freshness. Additionally, while most content […]
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In February 2024, Gartner published data suggesting that by 2026, Search Engine volume will decline by 25%. I’ve held off mentioning this statistic in any articles or expressing a viewpoint on it, becuse I’ve been cautious about over-investing in predictions since ComScore published the “50% of all searches will be voice by 2020”. Back in […]
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Google’s 2024 IO conference has been one of the most eagerly anticipated events in recent years. And now it’s official: we’re now in the Gemini Era. The conference fulfilled many predictions by launching Search Generative Experience (SGE) to the public. Additionally, it introduced several other AI-powered tools poised to transform how users find information and […]
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A year ago, ChatGPT disrupted our lives and processes. With it, countless AI tools quickly followed suit and became more accessible to the general public. Search engines are now beginning to introduce a plethora of AI-powered search tools. As businesses, we need to be prepared for how users will adopt these new technologies and how […]
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Earlier this month at Google I/O, the search unveiled its next evolution in delivering organic results — Search Generative Experience. We recently posted our initial thoughts on SGE on our blog. In this post (one of a series we’ve put together), we will assess this new search engine results page further. SGE is essentially Google […]
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Next.js is a popular component of modern headless architectures, with many companies choosing to build on the front end in Next.js and then connecting to a CMS such as WordPress for backend content management. Like all platforms, these builds can have technical SEO issues, and this isn’t lost on Next themselves, who have built a […]
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In March 2020, we analyzed more than 1,900 Salesforce Commerce Cloud websites for a number of common SEO issues and quirks. You can read the original study here, and we will be updating this in 2022. However, in this smaller study, we’re taking a look at fashion and apparel websites and how they perform in […]
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Over the past two years, the lines between technical SEO as a pure process and wider marketing practices and functions have become increasingly blurred. Core Web Vitals is one of the more prominent, with obvious considerations nesting in the intersection between technical SEO (page speed) and user experience. You can read more about Core Web […]
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Working with large websites (1 million+ pages), or websites with high levels of time-sensitive content can sometimes be tricky when it comes to ensuring new content is crawled (and processed) so that users can discover it as quickly as possible. This is where the unavailable_after meta robots tag can come in handy. Unavailable_after tags provide […]
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Firstly, what is a potato head page? A potato head page is a common occurrence on Salesforce Commerce Cloud websites and occurs when a product is removed from the catalog, but the PDP still loads and returns a 200 (minus the page content). Therefore, like a potato head, the page is similar to a head […]
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If you’re running Apache, you have a .htaccess file. The .htaccess file, if maintained correctly, can be a considerable asset for any technical SEO, given that it can do many things ranging from improving TTFB, handling redirects, and setting page canonicals for non-HTML documents. When handling redirects, a lot of enterprise and older businesses that […]
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