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Author: Andrew Jessop

  • SALT.agency partners with The Fashion Retail Academy

    SALT.agency is pleased to announce that it’s now an official industry and course partner with the Fashion Retail Academy. Offering diverse courses, the London-based academy provides hands-on training and industry-relevant knowledge. With a strong emphasis on creativity and practical skills, the academy equips students with the expertise needed to excel in the dynamic world of […]

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  • Thierry Ngutegure joins SALT.agency as Head of Data Insights

    SALT.agency is excited to announce that Thierry Ngutegure will join the agency as Head of Data Insights. Arriving as the company’s first Head of Data, Thierry will oversee the building of SALT’s existing data and insights product offering as a complementary service.  With over eight years working across some of the biggest data PR campaigns […]

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  • SALT.agency recognised in Queen’s Awards for Enterprise in international trade

    SALT.agency is proud to announce that it has been recognised in the Queen’s Awards for Enterprise in the category of international trade. Personally approved by Her Majesty The Queen, SALT’s recognition comes for outstanding short-term growth in overseas sales over the last three years. The Queen’s Awards for Enterprise are among the most prestigious business awards […]

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  • Does UX matter to SEO?

    Website and server traffic is often divided into two main groups: human users and search engine crawlers, also known as robots. User experience, or UX, focuses on the first of those groups, making sure that your pages load quickly and reliably, and that it’s easy for humans to interact with your content in some way. […]

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  • The definitive guide for internal linking

    Internal links sometimes get left out of the conversation. They’re often not perceived as an integral part of new content generation, but they’re also not created by external link building efforts. That means internal page links sometimes get missed. And that makes them worth a second look, as a way to give your SEO campaigns […]

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  • A guide to URL parameter handling

    URL parameters are a useful way to pass information directly in a hyperlink or via the browser address bar. You’ll see them often on all kinds of websites, after a question mark in the page URL. Parameters can pass data to your analytics software, alter the appearance and content of the page, and achieve a […]

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  • The Complete Guide to Python for SEO

    Python is an open-source programming language that has become popular among many in the SEO community as a way to automate repetitive tasks, improve technical SEO campaigns and save time without sacrificing results. In this article, we will look at areas where Python can help you in your technical SEO efforts. By the end, you […]

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  • Proton partners with SALT.agency

    Proton AG, the company behind the world’s largest encrypted email service, Proton, has partnered with SALT.agency, to provide migration support and technical SEO guidance while it lays the groundworks for future products. Proton is a Swiss-based, end-to-end encrypted email service that boasts more than 20 million users across the globe. Andy Yen, CEO of Proton […]

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  • The ultimate Pure Spam penalty guide

    If you receive a Pure Spam message in Google Search Console, it means Google has detected evidence of ‘black-hat’ SEO techniques on your website.This can include a variety of old SEO techniques that are no longer considered ethical or acceptable, for example: Publishing auto-generated content that reads like gibberish. Publishing large numbers of small, low-quality […]

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  • How to evaluate your performance against core algorithm updates

    Minor Google algorithm updates are a daily occurrence, but in 2019 we have seen growing awareness of Google core algorithm updates, which are broader changes to the search engine’s ranking criteria and are usually announced officially via Google’s webmaster blogs. They have the potential to knock top-ranked websites further down in the search results, especially […]

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  • What to check if you get a sudden traffic drop

    There can be many reasons why a website might suddenly lose traffic. From changes in search engine algorithms, through to simple tracking errors, the reasons for a traffic drop can be either simple or agonisingly complex. At SALT.agency, we provide comprehensive traffic drop audits for companies that are experiencing depreciated levels of traffic. Before you […]

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  • Faceted navigation best practices

    Otherwise known as guided navigation, faceted navigation uses product metadata that users can then utilise to refine search queries and category listings. Most enterprise sites use types of faceted navigation so that users can quickly navigate the site for the products that they desire. Although this is indeed very wholesome for users, faceted navigation can […]

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