Technical SEO

Getting more pages into the Google Search results might seem like one of the main priorities for any website, but there are times when this can result in ‘index bloat’ with negative consequences for your SEO campaigns. Index bloat is when a very large number of pages from your website flood the search results with […]

There are programs, websites, and plugins to do most of the things in this list one way or another – I have used most of them, and they are great. However, I still use DevTools for a lot of on the fly stuff. In this article, I will go over the features I use most […]

Page speed is now a (small) factor in the mobile-first index, and therefore impacts SEO. It affects organic performance, and more importantly, user experience. Many people don’t consider speed since many websites are already in-line with modern standards. That said, it is regarded as one of the top ten SEO ranking factors. Speed is essential, […]

HTTP response codes are short three-digit messages sent from a web server to your browser each time you request the loading of a new page. The response code indicates to both search engines and users what the current condition of the web-page is and what content can be expected from the page. Response codes are […]

Authorship in Google is not a new concept and the concept has evolved over the years. When it comes to talking about E-A-T, we’d assume that the authority of the author has a part to play in this as a field expert is a more authoritative source than a random blogger. This is how we […]

Website migrations are a naturally occurring and common event on the internet as companies upgrade (or change) their platforms, rebrand, or merge with others. This is why it’s important to have a defined, phased approach to website migrations, and using past experience (and learnings) to continuously improve and refine processes. Collectively at SALT.agency, we’ve handled […]

Confusingly, 404 pages are treated with varying levels of importance across the SEO industry. Some reports and audits categorise them with high levels of severity, and others state that they should be fixed as soon as possible. However, 404s are a very natural part of the internet and can be very useful. TL;DR Do 404s […]

The robots.txt file is commonplace in any standard technical SEO audit, and the robots.txt standard gives webmasters the ability to control which robots (user-agents) are able to crawl their websites, either in part or entirely. It’s a plain .txt file, which is most commonly found through the /robots.txt URI extension; e.g. salt.agency/robots.txt A robots.txt file […]

Migrating to a new ecommerce platform such as Salesforce is complicated and risky, so it is vital to get as much right as possible the first time through careful planning and execution. This is why we find it interesting to work with on new projects. The following is a HTTPS migration gone wrong, which illustrates […]

As web technologies evolve and an ever-increasing number of tools, frameworks, and libraries become available, so too does the number of poor performing websites. With the implementation of animations, images, JavaScript, and reams of CSS, we often forget to consider the impact that these things have on the SEO of our sites. While these things […]

There can be many reasons why a website might suddenly lose traffic. From changes in search engine algorithms, through to simple tracking errors, the reasons for a traffic drop can be either simple or agonisingly complex. At SALT.agency, we provide comprehensive traffic drop audits for companies that are experiencing depreciated levels of traffic. Before you […]

Being able to quickly check the search results of a query can be done several ways. If you’re in a spot, however, and your Wifi/hotspot connection is very poor and you need to quickly check what ranks on page one for a specific query, being able to check ad hoc queries via Python can be […]