Advanced HREFLANG: Multilingual SEO for locales and regions in a single country

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Often, when people talk about international SEO, they focus on expanding into new markets, countries and languages to increase their market share. However, there can also be great gains in optimising for another language within your own country. Even then, it’s not always so straight forward, as there are regional differences and dialects to take …

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Why tech companies are looking towards Africa in 2018

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There’s no doubt that many African countries have walked a troubled path over the last eight years, and many continue to struggle in the wake of the Arab Spring, especially on the continent’s northern coast. But as digital begins to reach the end of its physical expenditure in the West, and investment pours into India …

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International SEO: what you need to know about global search engines

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Over the past six months, businesses across the UK have found themselves experiencing great surges in manufacturing and exports. The British Chambers of Commerce’s most recent quarterly survey has shown that 24 per cent of manufacturers said that their domestic sales were rising, and were at their strongest level since 2015. What’s more, export sales …

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The Ultimate Guide To Yandex Algorithms

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When embarking on an international SEO campaign in Russia (and some countries in the Middle East and Eastern Europe), it’s impossible to look past one of Google’s biggest competitors, Yandex. Yandex was founded in the year 1997 as Yandex Search, by CompTek. Although its market share outside of Russia is small on the world stage (around 1.5% …

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Using WPML to take your business international

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If you are planning on growing your online business to reach international markets, or you are looking to create a better user experience for your customers in other countries – I recommend that you look no further than implementing WPML into your internationalisation strategy if your site is based on WordPress. WPML was developed in …

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International SEO: Country Targeting vs Language Targeting

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When you’re building an international friendly and multilingual website, there are a number of decisions that need to be made, and one of the first decisions will be around which countries you target and how you target them. Understanding your best strategic opportunities Google Analytics data can play a big part in this, in your …

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