We’re only half way through 2017 and we’ve witnessed a number of trends and fads, from fidget spinners, the dab, and the increasing rise of household voice activated devices such as Google Home, Echo, and the in-development Vega. This has led to a lot of marketing agencies jumping onto the bandwagon that is artificial intelligence, […]
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Typically when people write about the Google Search Quality Evaluator guidelines, they focus on the content aspects of the document. The guidelines are however an invaluable source of information for a number of things, including how reviews and your overall online presence can impact how Google trusts your website (from a guidelines perspective at least). […]
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A common aim between Information Architecture (IA) and Search Engine Optimisation (SEO) is discovery. Can users find and discover the content you have produced to meet their needs, whether they’re on a search engine results page, or navigating around your website? Previously there was a clear distinction between those wanting to provide good user experiences […]
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Last year I wrote a piece for Social Media London, looking at how the English language has developed over the past 100 (or so) years and how Emojis are now beginning to influence our communications. This was brought on by the joy emoji (😂 ) being named as the Oxford English Dictionary 2015 Word of […]
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Artificial intelligence isn’t a new concept, spam filters have been using it for years (in the form of ANI – Artificial Narrow Intelligence) to protect our inboxes and it has been used in films since the 1920s to captivate and astound audiences. This is what Google’s RankBrain is, a form of artificial intelligence. While the […]
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In recent weeks, the much anticipated Penguin 4.0 update has stolen the industry spotlight, and perhaps rightly so, given the impact we’ve seen with the new real time algorithm. But what if your site hasn’t recovered in this new post-Penguin world? Links are only a piece in the SEO jigsaw and while the importance of the […]
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TL;DR: Google will be introducing a mobile only index in the next few months There will not be two separate indexes, Google will crawl mobile pages ahead of desktop pages Google is rewarding websites that implement AMP with high rankings AMP implementations may result in the loss of Google Analytics data You don’t need a […]
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On Friday 24 June, 2016 we woke up to a historic moment in British history, as the referendum taken the day before decided that we would leave the European Union. While we are still a member of the EU until article 50 has been invoked by the British Prime Minister, it hasn’t prevented a number […]
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TL;DR: Google has shaken up how local search works, meaning that businesses that aren’t geographically in the city centres now have more of a chance of appearing in the Map Pack than they did previously. The search engine has also placed greater importance on a user’s physical location, and businesses that share the same address are now […]
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Regardless of your industry or purpose of your website, whether you’re targeting a local, national or international audience, having an accurate and verified Google My Business listing is important. Your Google My Business profile can affect a number of things, such as how you appear on Google Maps (and Google Maps Directions feature), Google+, and […]
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Google introduced the answer box as a results page feature to provide users with value, removing the need for them to click on search results. At SMX West 2016 Paul Haahr talked about how Google is trying to think mobile first, and how users want information fast – especially when they have poor connectivity to the […]
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When you’re building an international friendly and multilingual website, there are a number of decisions that need to be made, and one of the first decisions will be around which countries you target and how you target them. Understanding your best strategic opportunities Google Analytics data can play a big part in this, in your […]
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