An Objective Look At Google News: Is It Really Biased?
Recent revelations have shown that the United States Government is looking into regulating Google search results in response to publicly tweeted claims from Donald Trump.
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Author: Dan Taylor
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Google publishes a revised search quality rating guidelines
After removing the PDF from public download, Google has now published a revised version of the 164 page guidelines designed to help their team of search quality raters evaluate online content.
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How HTTPS works (& does it affect SEO?)
For a number of years Google has strongly advocated moving sites to HTTPS as a form of basic security, and with Chrome 70 rolling out later this year (which will mark HTTP sites as not secure), the search engine is forcing the hands of Webmasters even further. HTTPS doesn’t necessarily mean that you have a secure website however, […]
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The mobile-first index is finally here
The mobile-first index is without doubt one of the greatest shifts in Google in recent history, and probably one of the largest we’re likely to see for some time. Technically this isn’t a separate to the incumbent index, but is a fundamental shift in how content and URLs are crawled, weighted, and ranked. Today we’re […]
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Advanced HREFLANG: Multilingual SEO for locales and regions in a single country
Often, when people talk about international SEO, they focus on expanding into new markets, countries and languages to increase their market share. However, there can also be great gains in optimising for another language within your own country. Even then, it’s not always so straight forward, as there are regional differences and dialects to take […]
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A brief introduction to search engine information retrieval processes
In the early days of the internet, websites were just a collection of File Transfer Protocol (FTP) websites that users could use to upload an download HTML files. In order to find a specific file, users had to navigate through each one, like finding a book in a library. Shortcuts did exist, and some frequent […]
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What tech SEO means to travel in 2018
In 2017 the global travel and tourism industry grew at an exponential rate, with consumer (business and leisure) travel spending contributing US$2.3-trillion and 109 million jobs to the global economy. Despite this, the industry has faced a great number of changes in recent years, and has had to adapt accordingly. Consumer behaviour has also changed […]
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Handling out of stock product pages on ecommerce websites – top tips
SEO is tied to user experience and out of stock, or no longer stocked products can have a negative impact on the domain as a whole. There are some methods that can be implemented that satisfy SEO but lead to a poor user experience, and likewise, methods that can be good for user experience but […]
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The battle for the mobile Russian web just went turbo
In Russia there is an ongoing battle for the mobile internet, with roughly 46% of daily Russian internet usage occurring from smartphones. To put this into context, Russian web usage equates for approximately 3% of the global total, so that’s roughly 1.5% of the world’s internet enabled population online, on smartphones, every day. Today Yandex […]
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International SEO: what you need to know about global search engines
Over the past six months, businesses across the UK have found themselves experiencing great surges in manufacturing and exports. The British Chambers of Commerce’s most recent quarterly survey has shown that 24 per cent of manufacturers said that their domestic sales were rising, and were at their strongest level since 2015. What’s more, export sales […]
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The Ultimate Guide To Yandex Algorithms
When embarking on an international SEO campaign in Russia (and some countries in the Middle East and Eastern Europe), it’s impossible to look past one of Google’s biggest competitors, Yandex. Yandex was founded in the year 1997 as Yandex Search, by CompTek. Although its market share outside of Russia is small on the world stage (around 1.5% […]
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Data encryption, the anti-fad of 2017
We’re only half way through 2017 and we’ve witnessed a number of trends and fads, from fidget spinners, the dab, and the increasing rise of household voice activated devices such as Google Home, Echo, and the in-development Vega. This has led to a lot of marketing agencies jumping onto the bandwagon that is artificial intelligence, […]
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