In March 2020, we analyzed more than 1,900 Salesforce Commerce Cloud websites for a number of common SEO issues and quirks. You can read the original study here, and we will be updating this in 2022. However, in this smaller study, we’re taking a look at fashion and apparel websites and how they perform in […]
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Over the past two years, the lines between technical SEO as a pure process and wider marketing practices and functions have become increasingly blurred. Core Web Vitals is one of the more prominent, with obvious considerations nesting in the intersection between technical SEO (page speed) and user experience. You can read more about Core Web […]
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Third-party scripts include scripts hosted on third-party domains as well as those bundled in app packages. Examples of the former include analytics scripts, advertising tags, and Facebook and Twitter buttons, while examples of the latter include Google Analytics, other performance tracking libraries, and tag management scripts. These scripts are often referred to as “third-party” to […]
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Working with large websites (1 million+ pages), or websites with high levels of time-sensitive content can sometimes be tricky when it comes to ensuring new content is crawled (and processed) so that users can discover it as quickly as possible. This is where the unavailable_after meta robots tag can come in handy. Unavailable_after tags provide […]
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Salesforce Lightning Experience (LEX) has developed somewhat of a bad reputation in the community for poor page speed load times and general load efficiency. It’s true, in a direct comparison to Classic, Lightning Experience is more cumbersome and adds unwanted milliseconds to load times. Lightning Experience itself can bring a number of benefits to storefronts, […]
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On the majority of ecommerce websites, category pages (or PLPs) are a practical means to an end and a relatively uneventful stop on the user journey to the product pages themselves. A number of ecommerce websites do however recognise that they hold some value, and have copy written for them, oftentimes relegated to the bottom […]
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Towards the end of 2020, Google’s John Mueller spoke virtually at SMX and reaffirmed many existing thoughts about what the future of search holds. The presentation can be viewed from the agenda links and registering. In summary, John’s presentation covered several areas of both how Google’s Search product will be developing, and how they’re working […]
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Firstly, what is a potato head page? A potato head page is a common occurrence on Salesforce Commerce Cloud websites and occurs when a product is removed from the catalog, but the PDP still loads and returns a 200 (minus the page content). Therefore, like a potato head, the page is similar to a head […]
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If you’re running Apache, you have a .htaccess file. The .htaccess file, if maintained correctly, can be a considerable asset for any technical SEO, given that it can do many things ranging from improving TTFB, handling redirects, and setting page canonicals for non-HTML documents. When handling redirects, a lot of enterprise and older businesses that […]
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SALT.agency has been shortlisted in the 2020 Prolific North Awards for the Search Agency of the Year award. The Prolific North Awards is an annual awards ceremony. This year, the show will be hosted by a virtual event on 8 September. The full shortlist and all categories can be found here. So far, 2020 has […]
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This market analysis piece has been co-authored by Callum Corrigan, a self-confessed petrol head and Strategy Account Director at SALT, and Dan Taylor, Head of Research and Development. How people buy cars in the UK has changed a lot over the years, with customers taking parts of their journey online. Like any considered purchase, a […]
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Google has announced that page experience is going to be a ranking factor that they are going to be implementing next year. Now, we all knew that user experience is critical for users to stay happy when they’re on your web page and to make sure that they end up achieving the purpose that they […]
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