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Author: Dan Taylor

  • The future of Google is AI-driven and Agentic

    It wasn’t a hard call to guess the main topic of Google I/O 2025. Given Google’s need to hold a completely separate event for all of its Android news, I expected the I/O Developer conference to be AI-heavy, and it was. While Gemini 2.5 and AI Mode are the headline takeaways, the focus for me […]

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  • How AI is disrupting the traditional marketing funnel

    AI is moving into our digital world faster than anything we’ve seen before. Adoption is growing rapidly, much faster than older technologies ever did. This growth looks different depending on the industry or audience, but the trend is clear: AI is changing how people find information and connect with brands. This shift means we can’t […]

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  • Mitigating the SEO risks of migrating to Contentful

    Migrating to Contentful, a headless CMS, is becoming more common as businesses look for flexibility, scalability, and future-proofing. The platform offers clear advantages over traditional CMSs, but any migration carries risks. For SEO, the stakes are particularly high, lose sight of critical details, and you risk traffic declines, ranking losses, and content visibility issues. This […]

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  • How SEO RevOps Can Turn Organic Traffic into Measurable Revenue

    AI is becoming more prominent in search, and recent studies show that when an AI overview appears in Google Search, click-through rates drop significantly. At the same time, users are increasingly discovering information through other platforms, applications, and digital methods rather than turning to Google as their first choice. This shift means that SEO professionals […]

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  • Exploration v exploitation, balancing short-term SEO results with long-term impact

    Balancing quick wins against longer-term SEO plays is always a challenge when deciding how and where to allocate resources. Different stakeholders within a client’s business have varying expectations about how long SEO should take to show an impact. To address this, we balance shorter-term tactics, or “quick wins,” with longer-term initiatives that deliver results over […]

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  • Do LLMs favour bigger travel brands for travel queries?

    Historically, Google has rewarded authenticity and consistency over time, leading to what some might call a “big brand bias”. Google often rewarded large, established brands with a track record of reliability by giving them greater visibility. However, this trend seems less apparent in the new age of AI-driven tools like ChatGPT, Copilot, and other large […]

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  • What Is Generative Engine Optimisation (GEO)?

    With the rise of generative AI tools like ChatGPT, Gemini, and Perplexity, consumers are increasingly relying on generative AI engines to research topics, ask questions, and create content. Even traditional search platforms like Google are integrating generative AI features, slowly introducing these innovations at a gradual pace to users as the mass market becomes more […]

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  • How AI Overviews Are Affecting Black Friday & Cyber Monday Searches

    AI Overviews bring both opportunities and challenges for eCommerce businesses. As search trends shift, the growing role of AI-generated content in shaping user experiences around gift-related queries has sparked intriguing insights. Our analysis of AI Overviews for gift-centric search terms reveals surprising patterns in source selection, ranking distribution, and content freshness. Additionally, while most content […]

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  • SEO’s Role In The AI Marketing Era

    In February 2024, Gartner published data suggesting that by 2026, Search Engine volume will decline by 25%. I’ve held off mentioning this statistic in any articles or expressing a viewpoint on it, becuse I’ve been cautious about over-investing in predictions since ComScore published the “50% of all searches will be voice by 2020”. Back in […]

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  • Google launches AI Overviews, among other AI-powered search tools

    Google’s 2024 IO conference has been one of the most eagerly anticipated events in recent years. And now it’s official: we’re now in the Gemini Era. The conference fulfilled many predictions by launching Search Generative Experience (SGE) to the public. Additionally, it introduced several other AI-powered tools poised to transform how users find information and […]

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