In the ever-evolving eCommerce landscape, Direct-to-Consumer (D2C) brands face unique challenges regarding visibility and growth. SEO isn’t just a nice-to-have — it’s a powerful engine for sustainable traffic and sales. Whether launching a new store or scaling an established brand, understanding how SEO fuels your D2C strategy is key. Let’s explore what sets D2C eCommerce […]
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AI is moving into our digital world faster than anything we’ve seen before. Adoption is growing rapidly, much faster than older technologies ever did. This growth looks different depending on the industry or audience, but the trend is clear: AI is changing how people find information and connect with brands. This shift means we can’t […]
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AI is becoming more prominent in search, and recent studies show that when an AI overview appears in Google Search, click-through rates drop significantly. At the same time, users are increasingly discovering information through other platforms, applications, and digital methods rather than turning to Google as their first choice. This shift means that SEO professionals […]
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Balancing quick wins against longer-term SEO plays is always a challenge when deciding how and where to allocate resources. Different stakeholders within a client’s business have varying expectations about how long SEO should take to show an impact. To address this, we balance shorter-term tactics, or “quick wins,” with longer-term initiatives that deliver results over […]
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Historically, Google has rewarded authenticity and consistency over time, leading to what some might call a “big brand bias”. Google often rewarded large, established brands with a track record of reliability by giving them greater visibility. However, this trend seems less apparent in the new age of AI-driven tools like ChatGPT, Copilot, and other large […]
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With the rise of generative AI tools like ChatGPT, Gemini, and Perplexity, consumers are increasingly relying on generative AI engines to research topics, ask questions, and create content. Even traditional search platforms like Google are integrating generative AI features, slowly introducing these innovations at a gradual pace to users as the mass market becomes more […]
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Amazon has unveiled a new AI-powered search assistant called Rufus, billed as unprecedented and bound to change how consumers find what they’re looking for on the e-commerce giant. Instead of a mere presentation of choices of products, Rufus is designed to engage them with their queries in a more personalised and conversational manner. This is […]
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AI Overviews bring both opportunities and challenges for eCommerce businesses. As search trends shift, the growing role of AI-generated content in shaping user experiences around gift-related queries has sparked intriguing insights. Our analysis of AI Overviews for gift-centric search terms reveals surprising patterns in source selection, ranking distribution, and content freshness. Additionally, while most content […]
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In February 2024, Gartner published data suggesting that by 2026, Search Engine volume will decline by 25%. I’ve held off mentioning this statistic in any articles or expressing a viewpoint on it, becuse I’ve been cautious about over-investing in predictions since ComScore published the “50% of all searches will be voice by 2020”. Back in […]
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Google’s 2024 IO conference has been one of the most eagerly anticipated events in recent years. And now it’s official: we’re now in the Gemini Era. The conference fulfilled many predictions by launching Search Generative Experience (SGE) to the public. Additionally, it introduced several other AI-powered tools poised to transform how users find information and […]
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A year ago, ChatGPT disrupted our lives and processes. With it, countless AI tools quickly followed suit and became more accessible to the general public. Search engines are now beginning to introduce a plethora of AI-powered search tools. As businesses, we need to be prepared for how users will adopt these new technologies and how […]
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This article has been co-written by Dan Taylor and Alireza Esmikhani. On March 5, 2024, Google announced two algorithm updates targeting content quality and addressing spammy tactics that could previously boost a website’s ranking in Google’s SERPs. These updates were named the March 2024 Core Update, and the March 2024 Spam Update. At the time […]
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