In the current AI landscape, there is a persistent narrative that Reddit has become the primary source for Large Language Models. The logic seems sound because Reddit is a goldmine of human-centric Q&A and niche expertise. However, the reality of how AI uses this data is far more nuanced. Reddit is not necessarily taking over […]
Read more
Google’s Universal Commerce Protocol (UCP) is set to change how people discover and buy products online, which will fundamentally change how we approach SEO for eCommerce websites. Instead of sending users to a website to complete a purchase, Google now allows shoppers to buy products directly within its AI-powered experiences, including Search and Gemini. The […]
Read more
AI crawlers and foundation models are quickly becoming the primary way information is discovered, summarised, and acted upon, often before anyone even sees a traditional search result. For brands and publishers, the real question is no longer just, “Can people find my site in Google?” It is now: “Do AI systems have permission to access, […]
Read more
For a considerable time, searching online was a relatively straightforward exercise. Users would either rely on a short, memorable phrase, known as the “short tail,” or a significantly longer, highly specific phrase, referred to as the “long tail.” The long tail was characterised by queries containing three or more words, often reflecting a user’s advanced […]
Read more
AI search is not simply a new interface layered on top of traditional ranking systems. It represents a structural shift in how answers are constructed, how brands are surfaced, and how visibility is measured. With Bing now exposing AI performance data inside Bing Webmaster Tools, the industry is being forced to confront a more complex […]
Read more
Creating separate Markdown-only versions of your website for AI crawlers is unlikely to deliver the results you’re hoping for. You will get far better results by improving your main HTML pages, their structure, and their data signals, rather than trying to serve special bot only content. The appeal of markdown for AI crawlers The idea […]
Read more
For over a decade, agencies have trained their clients and stakeholders to equate traffic and rankings with SEO success. But AI search has fundamentally changed how discovery works. The nature of this shift is a big reminder to CMOs, marketers and SEOs that higher rankings and increased traffic are just tactics. While they contribute to a genuine business outcome, they’re not outcomes in themselves. The real objective is brand visibility; ensuring your brand is in front of the right audience with the […]
Read more
Hugo has quietly become one of the most trusted platforms for fast, lightweight websites. It is especially popular with developers and teams who care about speed, control, and clean builds. At the time of publishing, it is estimated that 14,435 websites use Hugo, which makes it a meaningful part of the modern web stack. This […]
Read more
Google’s Personal Intelligence is Google’s next step in turning search and AI into something more like a private assistant than a public information tool. Instead of only answering based on what is available on the open web, it can personalise answers using your own Google data, as long as you choose to connect it. At […]
Read more
Salesforce Commerce Cloud (SFCC) is widely used by enterprise eCommerce teams who need scale, flexibility, and integrations. It is often chosen for large catalogues, complex merchandising, and multi-market operations, which makes technical SEO consistency even more important. This benchmarking study, by SALT, looks at how Salesforce Commerce Cloud sites perform from a technical SEO point […]
Read more
There is a new moment most travellers will recognise. You open an AI tool, type in a question like “Where should I go for a week in October?” or “Best places for a luxury break”, and within seconds you are given a tidy answer. A shortlist. A plan. A sense that the hard part of […]
Read more
Google have announced the Universal Commerce Protocol, known as UCP. It is an open standard designed to allow AI agents to handle commerce tasks on behalf of users, including product discovery, checkout, payment, and post‑purchase actions. This announcement marked an important moment for digital commerce because it moves shopping away from websites and apps and […]
Read more