Author: Dan Taylor

  • How AI Mode may affect Travel companies

    The way travellers connect with travel brands is changing fast. The travel sector has faced disruption from Google for a number of years. Special SERP features such as the Flights and Hotels modals, and more recently AI Overviews, have created upheaval for travel SEOs. When coupled with increased adoption of other LLMs and AI platforms, […]

    Read more
  • The future of Google is AI-driven and Agentic

    It wasn’t a hard call to guess the main topic of Google I/O 2025. Given Google’s need to hold a completely separate event for all of its Android news, I expected the I/O Developer conference to be AI-heavy, and it was. While Gemini 2.5 and AI Mode are the headline takeaways, the focus for me […]

    Read more
  • What is D2C eCommerce SEO?

    In the ever-evolving eCommerce landscape, Direct-to-Consumer (D2C) brands face unique challenges regarding visibility and growth. SEO isn’t just a nice-to-have — it’s a powerful engine for sustainable traffic and sales. Whether launching a new store or scaling an established brand, understanding how SEO fuels your D2C strategy is key. Let’s explore what sets D2C eCommerce […]

    Read more
  • How AI is disrupting the traditional marketing funnel

    AI is moving into our digital world faster than anything we’ve seen before. Adoption is growing rapidly, much faster than older technologies ever did. This growth looks different depending on the industry or audience, but the trend is clear: AI is changing how people find information and connect with brands. This shift means we can’t […]

    Read more
  • How SEO RevOps Can Turn Organic Traffic into Measurable Revenue

    AI is becoming more prominent in search, and recent studies show that when an AI overview appears in Google Search, click-through rates drop significantly. At the same time, users are increasingly discovering information through other platforms, applications, and digital methods rather than turning to Google as their first choice. This shift means that SEO professionals […]

    Read more
  • Exploration v exploitation, balancing short-term SEO results with long-term impact

    Balancing quick wins against longer-term SEO plays is always a challenge when deciding how and where to allocate resources. Different stakeholders within a client’s business have varying expectations about how long SEO should take to show an impact. To address this, we balance shorter-term tactics, or “quick wins,” with longer-term initiatives that deliver results over […]

    Read more
  • Do LLMs favour bigger travel brands for travel queries?

    Historically, Google has rewarded authenticity and consistency over time, leading to what some might call a “big brand bias”. Google often rewarded large, established brands with a track record of reliability by giving them greater visibility. However, this trend seems less apparent in the new age of AI-driven tools like ChatGPT, Copilot, and other large […]

    Read more
  • What Is Generative Engine Optimisation (GEO)?

    With the rise of generative AI tools like ChatGPT, Gemini, and Perplexity, consumers are increasingly relying on generative AI engines to research topics, ask questions, and create content. Even traditional search platforms like Google are integrating generative AI features, slowly introducing these innovations at a gradual pace to users as the mass market becomes more […]

    Read more
  • How AI Overviews Are Affecting Black Friday & Cyber Monday Searches

    AI Overviews bring both opportunities and challenges for eCommerce businesses. As search trends shift, the growing role of AI-generated content in shaping user experiences around gift-related queries has sparked intriguing insights. Our analysis of AI Overviews for gift-centric search terms reveals surprising patterns in source selection, ranking distribution, and content freshness. Additionally, while most content […]

    Read more