AI search is not simply a new interface layered on top of traditional ranking systems. It represents a structural shift in how answers are constructed, how brands are surfaced, and how visibility is measured. With Bing now exposing AI performance data inside Bing Webmaster Tools, the industry is being forced to confront a more complex […]
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Creating separate Markdown-only versions of your website for AI crawlers is unlikely to deliver the results you’re hoping for. You will get far better results by improving your main HTML pages, their structure, and their data signals, rather than trying to serve special bot only content. The appeal of markdown for AI crawlers The idea […]
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For over a decade, agencies have trained their clients and stakeholders to equate traffic and rankings with SEO success. But AI search has fundamentally changed how discovery works. The nature of this shift is a big reminder to CMOs, marketers and SEOs that higher rankings and increased traffic are just tactics. While they contribute to a genuine business outcome, they’re not outcomes in themselves. The real objective is brand visibility; ensuring your brand is in front of the right audience with the […]
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Hugo has quietly become one of the most trusted platforms for fast, lightweight websites. It is especially popular with developers and teams who care about speed, control, and clean builds. At the time of publishing, it is estimated that 14,435 websites use Hugo, which makes it a meaningful part of the modern web stack. This […]
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Salesforce Commerce Cloud (SFCC) is widely used by enterprise eCommerce teams who need scale, flexibility, and integrations. It is often chosen for large catalogues, complex merchandising, and multi-market operations, which makes technical SEO consistency even more important. This benchmarking study, by SALT, looks at how Salesforce Commerce Cloud sites perform from a technical SEO point […]
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There is a new moment most travellers will recognise. You open an AI tool, type in a question like “Where should I go for a week in October?” or “Best places for a luxury break”, and within seconds you are given a tidy answer. A shortlist. A plan. A sense that the hard part of […]
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Google have announced the Universal Commerce Protocol, known as UCP. It is an open standard designed to allow AI agents to handle commerce tasks on behalf of users, including product discovery, checkout, payment, and post‑purchase actions. This announcement marked an important moment for digital commerce because it moves shopping away from websites and apps and […]
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This study compares the types and structural characteristics of travel-related pages cited by two leading generative AI systems, Google’s AI Overviews and OpenAI’s ChatGPT. We looked at a dataset of 2,279 URLs cited in AI Overviews and 1,483 URLs cited in ChatGPT. Results were analysed across six travel categories: luxury, cruise, family, beach, solo, and […]
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Not long ago, searching the web felt like using a simple database index. You typed in a keyword and received a list of pages that matched, with different variables and weightings (that we knew as ranking factors). Today, search has become far more sophisticated. With AI at the core, platforms like ChatGPT, Gemini, Perplexity, and […]
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The team at SALT has carried out research into whether content structure and templates have an impact on your content surfacing in Google AI Mode. Now that Google AI Mode is available in the UK, CMOs and marketers are naturally keen to know how best to optimise their content. A quick online search will throw […]
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For leadership teams, optimising your CDN for SEO should not be viewed as a “tactic” in isolation. They are a key piece of infrastructure that supports revenue, brand trust, and risk reduction. A well-implemented CDN helps organisations: Deliver faster, more consistent experiences across regions Protect revenue during traffic spikes, outages, or attacks Reduce operational risk […]
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Competitor analysis has always been a core part of SEO, yet the rise of AI driven search and LLM powered results has reshaped how we understand the competitive landscape. Instead of focusing only on ranking positions, we now examine visibility across many surfaces, the clarity and usefulness of content, the strength of entities, and how […]
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