In an era where AI-powered search and generative summaries are becoming mainstream, simply writing good content is no longer enough. Organisations need to demonstrate four key qualities of Experience, Expertise, Authoritativeness and Trustworthiness (EEAT) so that their content can be surfaced reliably by large language models (LLMs) and AI-driven search engines. Why EEAT still matters, […]
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This study compares the types and structural characteristics of travel-related pages cited by two leading generative AI systems, Google’s AI Overviews and OpenAI’s ChatGPT. We looked at a dataset of 2,279 URLs cited in AI Overviews and 1,483 URLs cited in ChatGPT. Results were analysed across six travel categories: luxury, cruise, family, beach, solo, and […]
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JavaScript is often touted as one of the more complex topics in SEO. Its dynamic nature, while enabling modern user experiences, can also create visibility barriers for crawlers that struggle to process and render it correctly. As search and discovery evolve toward AI-driven systems, ensuring that JavaScript websites remain fully accessible to both traditional and […]
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ChatGPT Atlas is the latest product launch from OpenAI, blending the ChatGPT LLM product within a browser environment/ Any public site can be surfaced, cited and linked inside Atlas. This guide focuses on practical technical steps that help Atlas discover, interpret and cite your content with clarity. It also shows how to measure referrals from […]
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When Google launches something new through its Labs division, it often signals a bigger shift. The latest example is Google Doppl, an experimental app that lets you upload a full-body photo and see how you might look wearing outfits you find online. It is part dress-up tool, part AI demo, and while still early and […]
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How do we tackle AI Mode becoming the default Search experience? Search is shifting from lists of links to answers, conversations, and multimodal guidance. Google’s AI Mode and AI Overviews are moving toward default behaviours in more markets and surfaces, blending text, voice, and vision while sending billions of clicks to the open web (according […]
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Large language models and AI-driven platforms are transforming how information is discovered. For organisations, the challenge is clear: how to ensure visibility within these systems. While traditional SEO principles remain relevant, the context has shifted. To maintain presence, three areas require attention – Accessibility, Consensus, and Entity. Together, these form the ACE Framework. A – […]
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The way people discover and buy products online is shifting. Until now, SEO has been about connecting human searchers with websites through keyword targeting, structured data and user experience. With the rise of AI agents, discovery and transactions are no longer limited to search engines or traditional eCommerce funnels. Agents such as ChatGPT can now […]
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For years, technical SEO has focused on making websites understandable to search engine crawlers. The landscape has shifted. Large Language Models (LLMs) such as ChatGPT, Gemini, Claude and Perplexity now play a growing role in how users discover and consume information. This means technical SEO is no longer only about ranking in Google. It is […]
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AI has transformed how people discover brands and make purchasing decisions. How your business adapts (or not) to this massive shift will largely depend on whether the C-suite views it as a temporary fad to be ignored, a disruption to be weathered, or an opportunity to be seized. Executive teams might like to talk about […]
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There has been a lot of discussion in the SEO community about whether Schema markup influences visibility in Google’s AI Mode. Some suggest that having certain Schema types in place could increase the chances of being cited. To test this theory, we analysed 107,352 websites that appeared as citations in AI Mode to see whether […]
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Crawl frequency refers to how often a website is visited by a web crawler like Googlebot. Its purpose is to visit websites, crawl them for new and updated information, and add it to Google’s database, known as the index. Nobody knows how much information is out there since search engine bots crawl and index only […]
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