SALT.agency is pleased to announce the promotion of Dan Taylor to Head of Technical SEO. In his new role, Dan will be the go-to person for all things technical. He’ll be responsible for building frameworks for the SALT.agency team and overlooking the technical performance of all our clients. Dan has built his expert set of […]
Read more
Technical SEO agency, SALT.agency, has announced interplanetary SEO services as part of a broadened package to prepare its clients for the online world of tomorrow. With space travel only years away, the agency has taken the first step in intergalactic digital marketing by launching a range of stellar interplanetary services, including: HREFPLANG troubleshooting & mapping […]
Read more
For websites to be indexed within the results pages of search engines, search engine web crawlers (often called a “spider” or “spiderbot”), must first explore their pages. These crawlers provide essential information to search engines so that the engines can supply users with the most useful and accurate results. In order for crawlers to efficiently […]
Read more
The internet is driven by content. Whether it’s product descriptions on an ecommerce site, articles on a news website, or user-generated posts on a social network, content is what we create and consume every time we get online. For the most part, online content is heavily text-based, but there are pages – and entire websites […]
Read more
Breadcrumbs are one of the oldest navigational aids used on websites and are still a useful feature for improving user experience (UX) to this day. They provide a very easy way to click through to a parent page, category/index page, or to a website’s homepage, without relying on the browser’s back button. However, breadcrumbs also […]
Read more
Bounce rate is a measure of the number of people who arrive at a page on your website and leave again without visiting any other pages: instead of ‘sticking’ to your website, they ‘bounce’ off it. You’ll see it in website analytics platforms as an absolute number, a percentage, or both. But what does it […]
Read more
Websites built using JavaScript frameworks have not always been considered the best option for SEO. But while ranking highly in the search results has continued to become more and more important over the years, client-side rendered JavaScript sites are no problem. This article will look at some of the technical considerations when using JavaScript frameworks […]
Read more
The eCommerce customer journey does not start when somebody arrives at your website and does not end when they buy your products or services.In fact, the start of that journey can happen long before they ever visit your site and can continue through the delivery and returns process, and into subsequent orders from the same […]
Read more
As we move towards December, eCommerce SEO is going to play a big part in deciding how many completed orders your website receives between now and the end of the year. The autumn months are a crucial time for Christmas SEO campaigns. This is the part of the year when you can have the biggest […]
Read more
Google Maps marketing – and the way your business appears on Google Maps in general – is increasingly important as mobile and location-based searches continue to grow in number. If you have a bricks-and-mortar business, an optimised Google Maps listing is essential to provide accurate information to nearby customers, who might prefer to shop locally […]
Read more
The Robots Exclusion Protocol, or REP, is a way to tell search engine robots – including Google’s web crawler, known as Googlebot – that you don’t want them to crawl or index certain parts of your website. It’s a useful way to protect sensitive data from showing up in the search results, and it’s commonly […]
Read more
If your Google Search Console and Analytics data show a large number of hits from one or more countries that you do not already target with your search engine optimisation campaigns, it might be time to consider investing in some international SEO.That doesn’t have to mean global SEO – even the biggest multinational brands don’t […]
Read more