DuckDuckGo is a search engine oriented towards privacy, which does not track user information. Because of this, SEO for DuckDuckGo works somewhat differently than it does for search engines like Google, which keep track of the behaviour of their users to utilise user engagement signals. This is part of their overall ranking mechanisms and quality […]
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JavaScript (JS), initially named Live Script, has been around for decades. It was reportedly developed by Brendan Eich in September 1995 in just ten days. JS is a scripting language that enables web developers to insert code within a website. It was originally a method by which HTML pages could interact with web applets written […]
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The first step to creating an SEO strategy is to liaise with other marketing, sales, and PPC teams. Existing insights, such as demographics data or competitor research, should also provide a good idea of who your business is trying to convert into a client. The target audience for your business will be overarching, and SEO […]
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There are many unpredictable factors these days – in life, SEO, content, you name it. But what is a given is that the time will pass, and the next holiday is just around the corner. If you want to be tactical and strategic about your holiday content, you need to make the most of your […]
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Google Analytics (GA4) is a wonderful platform and tool for those looking to gain additional insight into their website traffic, user profiles and behaviour, as well as specific actions that users take whilst interacting with a website. GA4 moves from traditional website sessions to an events-based approach, enabling website managers to tailor their reporting and […]
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Research into online shopping habits found out that almost one-third of shoppers deliberately purchase more products than they intend to keep. With that statistic in mind, reducing eCommerce product returns may seem like mission impossible. However, 19% of respondents answered that they tend to order multiple sizes or colour versions of the same item, to […]
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As a transportation, freight forwarding, or logistics company, you are probably no stranger to various abbreviations such as FOB, CIF, or DAT. However, SEO may not yet be in your vocabulary, but it should be. Search engine optimisation or SEO is the complex of activities targeting your business’s growth in the search engine result pages. […]
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The last part of our Yandex Zen blog series goes more in-depth about the art of effective promotional case study creation on the Yandex Zen platform. What are Yandex Zen case studies? Case studies are stories based on the experience of previous clients. Promotional articles on Zen that are using a case study format could […]
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The second part of our Yandex Zen series focuses on the key differences and common themes between native advertising and Zen advertising, as well as the main components of a promotional article on Zen. What similarities are there between native advertising and advertising on Zen? Native advertising is a form of advertisement that blends in […]
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Yandex Zen is a personalised recommendations service created by Yandex. It can serve as a great marketing tool for lead generation, brand awareness, and new demand creation for many businesses. The platform enables individual and corporate users to publish content (articles, videos, photos), and an algorithm recommends content to users based on their interests. If […]
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Two main types of content can be posted on the YouTube platform: YouTube original series and movies User-generated content Research by Statista shows that 81% of US 15 to 25-year olds use YouTube, closely followed by 71% of 26 to 35-year olds and 67% of 36 to 45-year olds, making YouTube an excellent platform for […]
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There are multiple types of holidays you can go on, ranging from meditation retreats, skiing holidays, to last-minute summer breaks. Certain holidays are more prevalent in some countries, as well as users might be looking for the same type of holiday but using different search terms to look for it. Research has determined that Americans […]
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