Technical SEO

Google Lighthouse is fast becoming one of my favourite technical tools for auditing mobile websites. Many still use the tool to audit the web performance (site speed) of their mobile webpages but the tool can offer much more guidance on how to improve a webpage or app. In this article I will run through what […]

In the early days of the internet, websites were just a collection of File Transfer Protocol (FTP) websites that users could use to upload an download HTML files. In order to find a specific file, users had to navigate through each one, like finding a book in a library. Shortcuts did exist, and some frequent […]

On 8 February Emily Schechter, writing on Google’s security blog, reminded website owners and developers that HTTPS encryption is not just a momentary fad, but it is something that Google will be pushing for the long term. She also stated that “a larger subset of HTTP pages” will soon be marked as “not secure” by Chrome. […]

SEO is tied to user experience and out of stock, or no longer stocked products can have a negative impact on the domain as a whole. There are some methods that can be implemented that satisfy SEO but lead to a poor user experience, and likewise, methods that can be good for user experience but […]

How can SiteBulb enhance your technical SEO? SiteBulb offers technical SEO insights that no other tool (that I have used), does on the market, and it will make you rethink and update your knowledge base of technical SEO. This article was originally going to be a ‘section dissection’ where I go through each of the categories […]

Everyone targets keywords, from the loftiest websites down to the very smallest. Although some people consider it a rule of thumb to target a particular keyword across the breadth of a website, this can actually be counter beneficial without the correct strategic keyword mapping. Without careful planning and consideration you can end up getting multiple […]

How do you check which pages/URLs on your site have been indexed on Google? I am acutely aware that this subject has been covered so many times in the past, using various methods, from Paul Shapiro’s Phyton’s script, which apparently upset the powers that be, understandably, as bulk checking Google index is against G’s terms […]

On 24 August it was announced that the UK economy grew by 0.3 per cent in the third quarter of 2017 — equating to an annual growth of 1.7 per cent. This is despite the weak pound (down 13 per cent from pre-referendum level against the dollar at the time of writing), which means that […]

So far 2017 has been the year of the migration, with Google increasingly pressing on web masters to be secure and mobile responsive. Migrations however aren’t cookie cutter projects, and vary wildly in terms of both scope, complexity and risk. Switching to Https from Http on a small/reasonably sized website of a few hundred URLs […]

Typically when people write about the Google Search Quality Evaluator guidelines, they focus on the content aspects of the document. The guidelines are however an invaluable source of information for a number of things, including how reviews and your overall online presence can impact how Google trusts your website (from a guidelines perspective at least). […]

Not all that long ago, when we thought about talking to a computer or using our voice to search we immediately thought, “how great would it be to have JARVIS from Iron Man in our homes!?” Although we are still wishing for our own version of JARVIS or FRIDAY to appear, searching for things online […]

A common aim between Information Architecture (IA) and Search Engine Optimisation (SEO) is discovery. Can users find and discover the content you have produced to meet their needs, whether they’re on a search engine results page, or navigating around your website? Previously there was a clear distinction between those wanting to provide good user experiences […]