Schema for SaaS products Using structured data is essential for any website and is especially important for SaaS companies or large e-commerce sites. Structured data helps search engines understand your website’s content and the services you sell. The SaaS industry is a highly competitive market, and implementing structured data allows your site to potentially win […]
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From its beginnings as a tool to enhance static webpages built from HTML and CSS, JavaScript has become a core building block of the web. JavaScript enables us to build engaging and responsive webpages and to deliver interactive experiences through a website — from editing documents to playing games and buying anything from groceries to […]
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JavaScript (JS), initially named Live Script, has been around for decades. It was reportedly developed by Brendan Eich in September 1995 in just ten days. JS is a scripting language that enables web developers to insert code within a website. It was originally a method by which HTML pages could interact with web applets written […]
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Table of Contents What is structured data? Core JSON-LD concepts Getting to grips with JSON-LD syntax How to write structured data using JSON-LD Validating your JSON-LD schema & troubleshooting What is structured data? Structured data in the context of SEO is a standardised way of providing information about the contents of a webpage. Let’s say […]
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An introduction to CDNs and SEO benefits When the distance between the server and a user increases, so does the latency. The latency is the time the server needs to respond to a request. Due to the global nature of Content Delivery Networks (CDNs), your site can be artificially moved closer to the user. This […]
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The web development community is rapidly adopting Single Page Applications (SPAs) for various web projects. React, for example, has seen a 1633% increase in projects using SPAs from 2018 to 2021 (according to Builtwith). Because SPAs are fundamentally built in JavaScript, they often create problems for search engines trying to crawl the website. In addition, […]
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As the web evolves, so do search engines. Web design has become more immersive and exciting, and people can interact with content online in ways that were never possible 10 years ago. With this continued evolution, how your user experiences your content is almost as important as the content itself. Search engines have also evolved […]
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This article assumes a base level of knowledge about Core Web Vitals and how to audit them. To revisit this topic, please check out the first article in this series: What are Core Web Vitals? We previously highlighted that LCP stands for “Largest Contentful Paint” and delved into ways one might begin auditing for issues. […]
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What is a HTML sitemap? A HTML sitemap is a table of content that describes every page of the site. It is a well-organized and logically ordered list of web pages, each with an internal link pointing to a specific location that can be accessed by clicking on an internal link, usually named ‘sitemap’, which […]
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The goal of redesigning your website is to make it better for your audience and users, right? So, seeing your organic traffic drop after a redesign can be frustrating, even more so when you’ve taken measures to mitigate SEO impact or improve your performance. Rest assured that organic traffic drops after a website redesign are […]
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What is JavaScript SEO? JavaScript SEO is how you optimize a website’s Javascript for search engines to prevent the programming language scripts from hampering the organic performance of the site. JavaScript is a program that is popular among developers as it allows them to be exceptionally creative when building interactive web pages. However, if you […]
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Faceted navigation allows users to navigate a website and find specific product subcategories on an eCommerce website. Faceted navigation, also called a “filter”, improves user experience and the customer journey. This is because users can easily access the expected product within one to two clicks. Below is an example of faceted navigation: Each box represents […]
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