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  • Dan Taylor
    Dan Taylor June 4, 2026

    87% of travel brands are invisible to AI agents

    An autonomous AI agent tasked with planning a complex anniversary trip operates entirely behind the scenes without ever browsing a traditional web page, clicking down user interface menus, or tolerating frustrating pop-up advertisements. Instead, this digital assistant fluidly reads machine-readable code, interprets complex transfer protocols, verifies real-time availability via structured datasets, and executes transactional bookings […]

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  • Dan Taylor
    Dan Taylor June 1, 2026

    Is your website ready for AI agents?

    The web is changing much faster than any point since the shift to mobile and in 2026 we are witnessing the rise of the agentic web which is an ecosystem where autonomous artificial intelligence agents browse and analyse and make decisions on behalf of human users. In May 2025 I wrote about how the future […]

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  • Dan Taylor
    Dan Taylor May 20, 2026

    What do Google’s I/O updates mean for travel brands?

    For travel brands, Google’s latest updates from their 2026 I/O keynote signal a major change in how holidays are researched, planned, and booked. Travel has always involved a huge amount of research, which makes it an ideal space for automation. But as Google shifts Search away from static results and toward autonomous background actions, the […]

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  • Reza Moaiandin
    Reza Moaiandin May 19, 2026

    Why strong marketing teams don’t happen by accident

    Most conversations about marketing performance circle around the same things. Strategy. Budget. Technology. Attribution. Talent. Sometimes process gets dragged in too. But every now and then, you speak to someone who quietly reframes the whole conversation. Someone who makes you realise that the thing sitting underneath performance – the thing shaping resilience, creativity, and ultimately […]

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  • Dan Taylor
    Dan Taylor May 15, 2026

    What is the LLMs.txt file?

    Andrej Karpathy (a founding member of OpenAI and later Director of AI at Tesla) frames the rise of documentation standards as part of a deeper transition into the Software 3.0 era. While Jeremy Howard (founder of fast.ai and Answer.AI) introduced the actual specification, Karpathy supplied much of the philosophical framing behind why these structures matter, […]

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  • Dan Taylor
    Dan Taylor May 13, 2026

    Why you shouldn’t let AI ghostwrite your SEO RFP

    Outsourcing the creation of a Request for Proposal (RFP) to an AI might seem like a brilliant productivity hack, or a great way to keep the RFP modern, given all the new acronyms and intricacies of search and AI. AI can generate professional-sounding jargon and structured tables in seconds, however, for what is a high-stakes […]

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  • Dan Taylor
    Dan Taylor May 12, 2026

    What is Google Glue?

    Google uses several hidden systems to decide which websites appear at the top of your search results. For a long time, people thought Google only looked at the words on a page or the links pointing to it. However, the recent US Department of Justice legal case and some leaked internal documents have proved that […]

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  • Dan Taylor
    Dan Taylor May 5, 2026

    How hit shows are reshaping British tourism

    The traditional holiday brochure is rapidly being replaced by the streaming queue as the primary source of travel inspiration for the modern tourist. This phenomenon, often termed the “Cinema Effect” or “set-jetting,” has moved beyond a simple curiosity to become a central pillar of the United Kingdom’s tourism economy. As we look towards the major […]

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