eCommerce

Once you’ve chosen the platform and CMS for your eCommerce website, the architecture is the first obstacle you’ll need to overcome as you start to build up the foundations. Because of this, you must design a well thought out, long-lasting structure that gives you the best possible opportunity of ranking successfully in search engine results. […]

The UK beauty and cosmetic industry is currently worth over £10 billion, and over the years, it has adapted to keep up with each generation’s shopping habits. In recent years, consumers enjoy experiencing the end to end process from the comfort of their own home, but when buying the likes of new makeup, such as […]

2020 was a year that changed many consumer habits; from personal training being delivered over video calls, to pubs only providing a takeaway service. The food and hospitality industry has been significantly impacted by the COVID-19 pandemic, resulting in significant changes in consumer behaviour. For instance, many people no longer visit supermarkets over the fear […]

2020 has provided various curveballs for businesses and has made it extremely important for companies to have an online presence with an eCommerce website. With the new year looming, the likelihood of being able to take advantage of the high street sales are potentially in limbo, which is why eCommerce SEO is paramount. Here are […]

The eCommerce customer journey does not start when somebody arrives at your website and does not end when they buy your products or services.In fact, the start of that journey can happen long before they ever visit your site and can continue through the delivery and returns process, and into subsequent orders from the same […]

Online fashion always has, and always will be, a rapidly changing industry. With new trends consistently emerging and having a broad and substantial audience to target, it can be challenging to keep on top of the game. Although it can be challenging to meet the needs of fashion customers, there are many opportunities available due […]

With Christmas just a couple of months away, many businesses are planning dedicated promotions and sales events in an effort to maximise their revenues over the next quarter. Dedicated events such as Black Friday, Cyber Monday, and the Boxing Day sales are some of the busiest days for ecommerce, yet you can’t just turn up […]

When entering such a busy time, your website must perform to the best of its ability to cope with the additional user demand. As well as being optimised to provide the best user experiences, the site needs to be as competitive as possible against Google Shopping and major marketplaces such as Amazon and eBay. While […]