Content

Earlier this month at Google I/O, the search unveiled its next evolution in delivering organic results — Search Generative Experience. We recently posted our initial thoughts on SGE on our blog. In this post (one of a series we’ve put together), we will assess this new search engine results page further. SGE is essentially Google […]

Evergreen content can withstand the test of time and remains relevant and valuable long into the future. This kind of content can bring great consistent benefits to your site, especially when used alongside good SEO practices. Of course, the fashion industry is constantly changing, with new trends and aesthetics to keep up with every year. […]

A steady stream of fresh, engaging, and helpful content on a website isn’t just desirable for users and search engines — it’s long been essential for successful, sustainable organic search growth campaigns. As websites grow, existing content can become neglected, increasingly outdated, and inaccurate as time passes. Content frequently gets left as an afterthought regardless […]

Successful B2B marketing often hinges on appealing to and engaging an organisation’s decision makers. These individuals have the authority to make or influence critical business decisions, such as utilising a new product or service. Decision makers will seek evidence your company is a good fit for their needs, which is where compelling and enticing B2B […]

Building topical authority is one of the best ways to boost your position in Google’s search results. One way to demonstrate expertise and establish trust in your field is through content pillars. Centring your SEO content strategy around authoritative, resource-driven, and evergreen pillar pages effectively organises your content and provides value to your users. Let’s […]

There’s much more to writing a blog post than putting words on a page. While your idea may be brilliant or unique, it’s unlikely to fully engage your audience and generate leads if poorly structured. Understanding and planning your blog post structure is integral to a compelling piece of writing. Using a considered approach and […]

Content marketing is invaluable for any online business. However, your content must be beneficial to your audience, no matter when they find it. In other words, your content should be evergreen. Evergreen content for SEO can empower your brand, offering all the right information whenever users should need it. Let’s look at what evergreen content […]

After some time, it can become difficult to think of fresh ideas for your blog, especially when it seems you have covered every subject under the sun. If your creative juices are evaporating or writer’s block is setting in, don’t worry. You can adopt many different methods and tactics to develop compelling ideas for a […]

The first thing to consider when starting your blog post audit is the overall quality of the content. Ask yourself — is this blog of high quality, or does this need optimizing? A good blog post should be simple to navigate, easily accessible for your marketing team (if you have one), and able to generate […]

Health club owners must turn up the speed on the treadmill if they’re to gain a competitive advantage in the fitness industry. Gyms can bank on an influx of new members in January following festive indulgence and a “new year, new me” attitude to getting fit and shedding some of that Christmas pudding. However, driving […]

Not every topic is considered ‘interesting’. In a culture where witty words and bitesize stories top the viral charts, making your dry content stand out can seem impossible. We all understand the value of creating engaging content, but how do you achieve this when your topic is regarded as dull? What are dry topics and […]