The fashion industry is a multi-billion-dollar global sector devoted to selling clothes and accessories. Although there is a difference between haute couture and mass-produced apparel, from an SEO perspective, fashion eCommerce stores operate in largely the same manner, regardless of production volume or the price tag. The challenge lies in the fact that search engine […]
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For SMEs, it might feel impossible to be able to compete with big businesses and their large SEO budgets, but there is still room for opportunity in the playing field. While larger companies might be taking the highway, you can take the scenic route to success through strategic content. The Road to success The chances […]
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Magento is an eCommerce platform that enables users to customise its features to create tailor-made online stores to match their needs and to create unique user experiences. According to BuiltWith, Magento is used by 16% of the world’s top 100,000 online retail platforms, used by household names such as Coca Cola, Rebecca Minkoff, and Ford. […]
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JavaScript (JS), initially named Live Script, was developed by Brendan Eich in 1995. Put simply, JS is a scripting language that enables web developers to insert code within a website. The script also allows performing tasks that are not possible in the traditional HTML markup language. These are mostly interactive behaviours, such as displaying hamburger […]
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Cross-domain tracking is not something everyone does; most website operators track only their root domain. Are you looking to have more advanced and precise tracking on your Google Analytics (GA) accounts across multiple domains or subdomains? This article may help you determine whether and what type of cross-domain monitoring can be beneficial to your website. […]
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You have probably heard of evergreen content; the type of content defined as being relevant, engaging, and that generates large amounts of traffic for extended periods. However, just because an evergreen piece of content gets lots of views, it does not mean that it meets the demands of your audience. With that in mind, we […]
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The days when you could get away with a 300-word blog post are long gone — in fact, research shows that most shared articles are 3k-10k words long. Don’t let this put you off though — this seven step comprehensive approach to content crafting will guide you through the process of creating more effective and […]
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Before we tackle the relationship between PPC and SEO, let’s introduce both concepts. Search Engine Optimisation (SEO) encompasses the technologies, techniques, processes and tactics used to achieve the highest organic rankings in search engine results pages (SERPs) — leading to increased chances of higher website traffic and business success. PPC stands for Pay Per Click, […]
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