Why choose SAP Hybris eCommerce?
SAP Hybris is specifically designed for B2B and B2C eCommerce.
The platform includes out-of-the-box features like a product catalogue, search and navigation, promotions, order management, and other elements used to make sales online. The highly customisable architecture also readily integrates with ERP, fulfilment, and payment systems.
Order management and omnichannel capabilities give you a unified customer experience across all your touchpoints, including web, mobile and in-store.
Hybris is also built to scale and supports complex scenarios thanks to its advanced personalisation, order processing and global expansion abilities.
The platform’s flexibility, coupled with strong SAP backing, make it a popular choice to power enterprise-level eCommerce sites
Hybris strengths
SAP Hybris enables seamless integration across your different channels.
It uses a three-pronged approach, with PCM, Order Management (OCM), and a multi-strategy channel, providing an omnichannel eCommerce solution that helps raise your chances of securing a sale.
A range of international stores use the SAP Hybris eCommerce platform, which has multisite, multilanguage, and multicurrency features (including the SAP webshop). These cater to stores that want to expand their presence outside their native countries.
The platform’s centralised management system is ideal for stores looking to amalgamate their online and offline activities, offering a concise and practical solution.
One of the best features of Hybris is its cost flexibility. The platform’s price can scale as your store grows, with on-demand options featured throughout.
What’s more, for stores looking to amalgamate both online and offline activities, the platform’s centralised management system makes this ideal – offering a concise and practical solution for many.
Possibly one of the most exceptional features of the platform is the flexibility of its costs, which can vary as a store grows, with on-demand options featured throughout.
Hybris weaknesses
With such a complex system, the Hybris eCommerce Platform can frustrate some users during integration and implementation by taking up large chunks of time. This means technical SEO audits for SAP Hybris is often overlooked.
Despite its features, Hybrish has a limited ecosystem. Users have noted that its community, partners, forums, and integrators aren’t as well-developed or varied as competitors. This can be costly, as a lot of on-page technical SEO optimisation requires development rather than using pre-existing code.
However, Hybris is aware of this and has released a range of white papers to help users combat some of the most common issues.