Andrej Karpathy (a founding member of OpenAI and later Director of AI at Tesla) frames the rise of documentation standards as part of a deeper transition into the Software 3.0 era. While Jeremy Howard (founder of fast.ai and Answer.AI) introduced the actual specification, Karpathy supplied much of the philosophical framing behind why these structures matter, […]
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Outsourcing the creation of a Request for Proposal (RFP) to an AI might seem like a brilliant productivity hack, or a great way to keep the RFP modern, given all the new acronyms and intricacies of search and AI. AI can generate professional-sounding jargon and structured tables in seconds, however, for what is a high-stakes […]
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Google uses several hidden systems to decide which websites appear at the top of your search results. For a long time, people thought Google only looked at the words on a page or the links pointing to it. However, the recent US Department of Justice legal case and some leaked internal documents have proved that […]
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Most CMOs looking at their analytics today will come to the same conclusion: AI isn’t driving enough traffic to matter. At a surface level, that seems rational. Why shift budget or strategy toward a channel that barely shows up in your reporting? The problem is, you’re measuring the wrong thing. AI-driven search is already shaping […]
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Search is changing as machine intelligence becomes a more integrated part of daily results. While traditional SEO was designed for a world of blue links and keywords, modern search is increasingly shaped by Large Language Models. These systems, such as ChatGPT, Claude, Perplexity, and Gemini, are shifting how users find information across various surfaces. If […]
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In the current AI landscape, there is a persistent narrative that Reddit has become the primary source for Large Language Models. The logic seems sound because Reddit is a goldmine of human-centric Q&A and niche expertise. However, the reality of how AI uses this data is far more nuanced. Reddit is not necessarily taking over […]
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Google’s Universal Commerce Protocol (UCP) is set to change how people discover and buy products online, which will fundamentally change how we approach SEO for eCommerce websites. Instead of sending users to a website to complete a purchase, Google now allows shoppers to buy products directly within its AI-powered experiences, including Search and Gemini. The […]
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AI crawlers and foundation models are quickly becoming the primary way information is discovered, summarised, and acted upon, often before anyone even sees a traditional search result. For brands and publishers, the real question is no longer just, “Can people find my site in Google?” It is now: “Do AI systems have permission to access, […]
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AI use in content marketing is here to stay. So, what’s the plan? The honeymoon phase of AI is over, and what was initially a shiny new tool is now a strategic conundrum. CMOs are grappling with questions from the board, CEOs, and non-execs alike, including: What is our AI strategy? How is it being […]
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For a considerable time, searching online was a relatively straightforward exercise. Users would either rely on a short, memorable phrase, known as the “short tail,” or a significantly longer, highly specific phrase, referred to as the “long tail.” The long tail was characterised by queries containing three or more words, often reflecting a user’s advanced […]
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Every CMO knows the feeling. A new technology emerges that promises (or threatens) to reshape your marketing strategy. But the path forward isn’t clear. The metrics aren’t standardised. The benefits are still largely theoretical. AI search is the latest disruption demanding attention, nagging you to do something. Perhaps the safe move is to wait. Marketers […]
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AI search is not simply a new interface layered on top of traditional ranking systems. It represents a structural shift in how answers are constructed, how brands are surfaced, and how visibility is measured. With Bing now exposing AI performance data inside Bing Webmaster Tools, the industry is being forced to confront a more complex […]
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