Since the 2007-8 financial crisis, people have changed the way they think about major banks, helping pave the way for a stream of challenger banks, which first began to emerge in 2010.

This paper discusses the development of such banks, their continued evolution, and where they are set to go next year and thereafter.

Note this is now out of date – and an updated analysis is available here

Pound Sterling
Can challengers overcome consumer inertia?